Life, 1917-03-29 · page 35 of 42
Life — March 29, 1917 — page 35: what you’re looking at
What you’re looking at
This page combines advertisements and cultural commentary from an early 20th-century American magazine. **Main Content:** The dominant feature is an advertisement for the Ampico Reproducing Piano, which claims to democratize classical music by mechanically reproducing famous pianists' performances. The ad references a recent "comparison concert" where the Ampico supposedly fooled music critics into believing the machine was reproducing pianist Godowsky's actual playing. The satirical point appears implicit: while the technology promises to bring elite concert hall experience to ordinary American homes, it fundamentally substitutes mechanical reproduction for live artistry. **Secondary Content:** A brief commentary praises Vice-President James Sherman Marshall's inaugural Senate speech, noting he was previously dismissed as foolish but has apparently matured in office. **Sidebar Advertisements:** Include Dunlop Golf Balls and a Morley Phone device for the deaf. The page exemplifies early 1900s anxieties about technology, authenticity, and cultural access.
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GOLF BALL ar distance and accuracy! A wider audience for end J delighted with the char. ; » “You of the fi itish- . ;, "Sig ten dee the Pianist’s Art ied (ro “"TF an Ampico Reproducing Piano could be installed in every edlum or, "Si ~ heavy. American Home which now has a piano, America would the cab by gett avatessbans | mishinaespzinager soon become the musical center of the world.” Birmingham, DUNLOP RUBBER CO. Ltd. ane This was one of the comments made after the sensational Go- : dowsky-Ampico recital at the Hotel Biltmore last October. At the “comparison concert” the Ampico astounded a super-critical The Latest Books audience of musicians and music-lovers by encoring three of the ottinued from page $29) pianist’s interpretations, reproducing touch, tone color, phrasing \RFARE” (Doubleday, Page, —exactly as if Godowsky himself were seated at the piano. by Rudyard Kipling, collects The Ampico has given every great pianist two identities. One volume the articles, stories is the exclusive property of the metropolitan concert-goer. The contained in “ Fringes of the other plays to a far wider audience—indeed to all posterity—by nd “Tales of the Trade,” and means of the master rolls which he prepares for the Ampico. editor. “The Destroyers at Jutland” and weit Poe crs. No other living. writer This remarkable instrument may also be used to play any standard ned as Body have calracted for us roll, to which you may impart your own interpretation. And the ser records released by the tone and touch of the piano itself are unimpaired for hand playing. Umiralty and from such hob- “The Ampico may be hed in the wotld’s cldest and best panos: the Chick- with the personnel of the mul ering (1829), Haines Bros. (1853), Marshall and Wendell (1836) and the nd nondescript auxiliary fleet celebrated Knabe (1837). Write for our illustrated catalogue and for further en allowed him) the feel and | information regarding the Ampico. uae || AMERICAN PIANO, COMPANY | 437 Fifth Avenue New York Kipling has e: ed © papers he dark our destroyers Century 00), : ind zu Peckels- © commander of the German \e one of these “lost hounds ” frankness. ive impulses of the no excuses of Reason’s ay be the patriot that re 1 successful “kill; but it is st, potential in us all, that cach lost quarry. Baron von + the elemental proot of Bert- sell's pudding. do the doctors support vacei Ise Vaccination supports the The Vice-President’s Inaugural PHONE Tene MORLEY R. MARSHALL'S little inaugural speech to the Senate is worth reading. It is ke, praorthl, lorepenses No brief, interesting and sound. sed by anyone, Yount Mr. Marshall once made a foolish speech, and was pretty generally set down as Morley PI a foolish man. Later estimates made by competent people who have seen him often in DEAF Washington and have come to know him, revised that rating, holding that the speech, to be sure, was foolish, but the man isn't. At any rate, Mr. Marshall is the first Vice-President to succeed himself, and there has been very little complaint about it. He is probably four years wiser than he was why the MOR! in 1913. He has spent four years in a great school, and judging from his remarks on te. Over a quarter of a million sold. March sth he has not wasted time. MORLEY CO., Dept. 770, Perry Blds., Ph ‘i to the ears what glasses are to