Life, 1917-03-15 · page 42 of 42
Life — March 15, 1917 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring four main commercial promotions: 1. **Bicycle Playing Cards** (large center): Markets cards to businessmen seeking recreation, emphasizing quality manufacture and the brand's dominance ("when he asks for a deck of cards, he expects Bicycle"). 2. **"A Cynic's Catechism"** (left column): A satirical commentary on advertising economics—the author mocks that magazines pay advertisers more than they pay writers, questioning why ads are better-written than editorial content. The piece also cynically critiques church architecture (steeples dwarfed by skyscrapers in New York), suggesting material wealth outweighs spiritual power. 3. **"Doctor's Duty"** (right): A poem by Amos R. Wells praising village doctors' impossible demands and miraculous capabilities. 4. **Minor ads**: Dunlop golf balls, "Mum" deodorant, Edwards Steel Buildings. The page satirizes commercial culture while simultaneously serving as a vehicle for advertising—a somewhat ironic juxtaposition the "Cynic's Catechism" explicitly calls out.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
At the club, on the train, in the home, wherever men seek recreation from busi- ness cares in a friendly game of cards, Bicycle Cards have the call. For a man to think of cards is for him to think of ‘Bicycles’, When he asks for a deck of cards, he expects BICYCL PLAYING CARDS All the qualities of a playing card that help make card-playing a pleasur Cards have the feel, round excellence of manufacture that make: of an evening's play as on the first. For more satisfactory cards cannot be made or Bicycles is very reasonable. Sold everywhere. Congress Cards—The de luxe brand for social pl famous paintings in full color. Gold Edges. e are Bicycle qualities. Bicycle the finish and, above all, the all- s them as good on the last deal general, every day, any day use, bought, yet the regular price of Ivory or Air-Cushion Finish. Club Indexes. lay. Art backs of Air-Cushion Finish. Paine's Card Trays—For all duplicate games. Ingeniously designed. re Beautifully finished. Every purchaser is entitl spondence course in Whist. ity to a free corre- our dealer cannot supply you, we will. Satisfaction guaranteed. Write for illustrated, descriptive circular. You Need This Book—New revised edition of “The Official Rules of Card Games”. Over 300 games. 250 pages. Substantially bound, Mailed postpaid “for 15 cents in stamps, THE U. S. PLAYING CARD CO. Department C.6 Cincinnati, U.S, A. ‘Toronto, Canada A Cynic’s Catechism DVERTISERS pay magazine edi- tors more for their “ads,” which must be read to be worth paying for, than the editors pay the authors who write the supposed reading section of the same magazine. Does that explain why the advertisements are better read- ing than the reading section proper? DUNLOP GOLF SAE are all British-made! PDUNLOPS are made by men who | have had long experience in making GLE golf bole thet deve fr second Gistances and putt surely, ste DUNLOP RUBBER GO., Ltd., Birminshem, In most all communities church spires tower majestically over sur- rounding structures, symbolizing, we are told, the power of the church over all things mundane. In New York (City) church steeples are insignificant in comparison with the sky-scrapers of business, Is that in turn symbolic of the power of Mammon in New York? If you believe in the future life, the reunion of spirits in the Beyond, how are you betting on the pleasures of the three and four times married and a vorced when they are spiritually “ unioned ”? The use of stained-glass windows, we know, is one method of keeping “light” from penetrating where it is unwelcome. Does that explain why most churches revel in stained glass? Speaking of the “cost of high liv- ing,” prices on monopolistic necessities have steadily gone up. How long will it be before we hear that the monopo- lies themselves have “gone up”? CAREY, PRINTER | “MUM” MFG CO “PUT AWAY YOUR MONEY, MA. THIS 18 ON ME.” Doctor's Duty Coup 1 know in all my lifetime, Some wizard way, What a village doctor has to Know every day; Could I do in half a decade, By magic power, What a village doctor's got to Do hour by hour; Could I be the kinds of wonder He has to be, I should be a Bacon, Caesar, And—Deity! Amos R. Wells. “Mum” (as easy to use as to tay) keeps the body fresh and sweet from bath to bath by neutralizing per spiration odors. Applied in a minute, Harmless to skin and clothing. 25e-sold by 9 out of 10 drug- and department 1106 Chestnut St Philad Erected easily and quickly. Taken down dest Ct readily Gs moved to any. see Wencest wear Weatherproof, 6 ct ee , ,timep ‘barn, hospital, or or teat. aseomee Sobdwarés Steet soci: Soe pope, tole foe Gecriptive erator Mancfactering Com “The Edwards M 1396-1388 Eggleston Avenue ‘Cinclnnati, Obie comicbooks.com