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Life, 1917-03-15 · page 41 of 42

Life — March 15, 1917 — page 41: what you’re looking at

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Life — March 15, 1917 — page 41: Life, 1917-03-15

What you’re looking at

This page contains a dialogue-based satirical story (likely by Ellis O. Jones) mocking the conflict between commercial ambition and idealistic values. The unnamed characters appear to be "John" (a capitalist/businessman) and "Henry" (likely representing Henry Ford, given references to automobiles and tractors), though the text never explicitly names him. **The satire's point:** John repeatedly tempts Henry with wealth and high society—fancy tailors, opera, horse shows—while Henry insists he wants only to manufacture quality products and make friends and happiness. John's argument that one must extract money from the public before they'll need philanthropy represents corrupted capitalist logic. The surrounding advertisements (Bacardi, Buda Motors, Evans Stout, E. Hayes shoes) are period products unrelated to the narrative. The Boston Transcript joke at bottom is separate filler content. **Modern context:** This reflects early-20th-century tensions between industrial capitalism and idealistic manufacturing ethics—a debate about whether profits or social good should drive business.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

r you You oduct screw t pos- maxi- to set quan- certifi INDIVIDUALITY in your footwear is the secret of YOUR effectiveness. We —to suit your ideas an Any Strle— any Materials—any « ‘measurement instruction NUMBER FORTY-FOUR Fancy Afternoon Pump In white kid or any other color mate- tial. Price $18.00. E. HAYES 9 West 29th St. New York cates you ever saw. These we'll sell to the public everywhere at a tremendous profit. It will be unprecedented. Just think of the sensation you will make.” “But I don't want to make a sensa- tion, John, I want to make automobiles and I want to make farm tractors and I want to make friends and I want to make happiness.” “Your modesty is becoming, Henry. If you don’t want to make a sensation I will ask you merely to think of the enormous sums of money you will make.” “But I don’t want to make money, John. I want to make automobiles and tractors and friends and happiness.” “Yes, yes, I know. I believe in phi- lanthropy and all that sort of thing, but the first step toward philanthropy is to get the people's money away from them. Tf you don't take their money away from them first, they won't need philanthropy.” “ That's just what I'd like to see, John; a state of affairs where the public won't need philanthropy.” “Don't talk nonsense, Henry. The public isn’t worth the attention you're giving to it. Now, if you'll come with me, I will introduce you to some really nice people. You will enjoy yourself in true aristocratic fashion, talking at the opera, dressing up at the Horse Show and drinking at various polite functions. I will take you up to my tailor’s and he wil provide you with a distinctive outfit for every different occasion. What more The Old-Fashioned Spring Tonic {a Botttes and Splits Leading Dealers | BACARDI tryit: MAKES THE PERFECT COCKTAIL, HIGHBALL OR RICKEY. Folder containing recipes of famous Bacardi drinks D.s. pesoxon, Male’ ge, request 127 Watrr Street. New York ¢* 7 aR SRE SUE R ee REPUTATION: It is one thing to have a reputation and sometimes quite another and a very different thing to deserve one. ESTABLISHED, and therefore deserved, is the high repute of the Buda Motor. It is based on reliable, long-lived, economical, efficient performance, the re- sult of 36 years of the highest grade of manufacturing. Zhe BUDA MOTOR is an expression of our one ideal—Quality; and this is attained through conservative engineering plus conscientious workmanship and the fact that— OUR CAPACITY, though large, has grown solely on the basis of the number of motors we could produce carefully, test thoroughly, guarantee positively. It is kept squarely on that ba: When a BUDA MOTOR goes into your assembly our reputation goes with it. We cannot afford to forget that, and—neither can you. THE BUDA COMPANY, HARVEY, (@is4°) ILLINOIS could an aristocratic heart wish for?” “Reap the directions on the bottle, “ But that sort of thing doesn’t appeal Mandy.” to me, John.” “It sez: ‘ For adults, one teaspoon—‘” “Doesn't appeal to you?” “Thunder! That ain't what ails me— “No. What I want to do is to make what else does it say?” automobiles and farm tractors and —Boston Transcript. friends and happiness.” — “ Well, I guess you're hopeless, Henry.” (€PAKEN from the county gaol “Perhaps I am, John, There’s no ac- counting for tastes, you know. Good-bye, John.” “Good-bye, Henry. If you ever re- form, drop around, I can make you rich.” Ellis O. Jones. By a set of curious chances,” sang Nanki Poo, and celebrated the event by going at once to the local newsdealer of Titipu to leave a stand- ing order for Ltr. comicbooks.com