Life, 1917-03-15 · page 37 of 42
Life — March 15, 1917 — page 37: what you’re looking at
What you’re looking at
This page from *Life* magazine satirizes a social type: the "loose-ender"—a person chronically unreliable, perpetually disorganized, who inconveniences others while maintaining personal functionality. The article humorously elevates this into "a fine art," suggesting some people are naturally born this way, others achieve it, and others have it thrust upon them. The satire mocks both the loose-ender's lack of accountability and the enablers who tolerate it. A child named Sheila Hartwell demonstrates she's *not* a loose-ender by competently installing car curtains in four minutes—a contrast emphasizing the virtue of responsibility. The Westinghouse and Collins advertisements selling car equipment occupy the page's right half, exploiting this theme: reliability in machinery contrasts with human unreliability. Westinghouse equipment ensures trucks perform consistently despite "severe strains," implicitly suggesting humans could learn from mechanical dependability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
457 You Need These Cur- tains on Your Car In matters of business do, you invari- ably reserve just enough laxity as to cause continuous annoyance and chagrin to your friends, without going so far as to militate against your own ability to keep yourself going? There is a nice discrimination here—to make other peo- ple just as much trouble as possible with- out hurting yourself. That is the ideal which every loose-ender should keep be- fore him. Oftentimes children start out in life with a perfect conception of loose-ended- ness (even in this day and generation), sometimes ending up with a slight sense of responsibility, This is the great dan- ger. Remember, however, that if you are not born to it, loose-endedness is always worth trying for. To achieve a position where everyone is doing your work for you is surely worth while. And when you have learned, you always retain the knowledge. Once a loose-ender, always a loose- ender. Sheila Hartwell, six years old, put up a complete set of Collins-System Curtains on a big touring-car, performing every operation herself, in four minutes. are regular equipment on the better cars in every price-class—have been for years. You can have them on any car if you insist. And if you don't insist, you'll wish you had. But look for the label shown in this advertisement —it is your protection against substitutes. JACKSON TOP COMPANY, Jackson, Mich. estinghouse STARTING, LIGHTING & IGNITION EQUIPMENT Collins <7 Curtains Peense No. K18996 JACKSON TOP CO., JACKSON, DCH. DIVISION—NOVELTY LEATHER WORKS A Fine Art OME men are born loose-enders, some achieve loose-endédness, and others have it thrust upon them by the members of their immediate family, who consider it a sacred privilege to cater to their loose-endedness, n To be a genuine Simon-pure loose- ly ender requires not only gifts but good luck! ~The very talent which makes one a loose-ender may contribute to a cer- tain carelessness of demeanor which would prevent one from doing his best at loose-endedness. Therefore it becomes a matter of spe- cial vigilance on the part of all loose- enders to gird up their loins, and see to it that no process of loose-endedness escapes them. For example, do you always and sys- tematically fail in your engagements, or is there sometimes an occasion in which, through inadvertence, you may keep one? — Where Minutes Mean Money allowance for failure. To the truck Gre Down comes the load, box 7 " ag sje owner minutes mean money, and he pceiashonee arier pox, and the whole truck Sonlies to truck performance the hard On These Trucks rembles. and fast measure of the cost sheet. See Then off over cobbles and car It is noteworthy, therefore, that bUrLrx-rowen tracks, with each bump sending Neseughouse ts used ae qegular or canron> a shock to every part. well-known makes ‘of motor, trucks OR race Yet under countless thousands of and is supplied by others at the buy- KELLY-SPRINGYIELD® such blows, the electrical equipment — er’s option. NELSON LeMOON PIERCE ARROW® —starting motor and generator— . . The same high quality that makes must preserve the nice adjustment Hy Westinghouse Equipment the choice RIKER® ‘ 25 rf seavice® essential to an unfailing quick start of these truck builders has cused STEOEMAN, and bright steady lights. more than forty pleasure car manu- ncaa For truck service, though imposing facturers to adopt it though it costs 5 Cmaatand itis seetpeicek the severest strains, makes the least more. ePreterred extra equipaeat WESTINGHOUSE ELECTRIC & MANUPACTU Automobile Equipment Diparime ING COMPANY i IMPRESSIONISTS i ESSIONIST SMADYSIDE WORKS. PITTSBURGH. PA. comicbooks.com