Life, 1917-03-15 · page 36 of 42
Life — March 15, 1917 — page 36: what you’re looking at
What you’re looking at
This is a 1920s corporate advertisement by AT&T disguised as social commentary. The map shows Europe fragmented by language barriers, with the main text arguing that America's telephone system (Bell System) has succeeded where Europe fails—by enabling communication across vast distances despite immigrant diversity. The satire is implicit rather than explicit: AT&T credits American technological achievement and "universal service" for national unity, while depicting European fragmentation as inevitable given linguistic division. This conveniently elides the real tensions between immigrant communities and native-born Americans, reframing assimilation as a technical rather than social problem. The page includes unrelated content: a poem honoring a rural family doctor, and advertisements for books and White Horse Scotch whisky, typical of Life magazine's mixed-content format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Unrestricted tercommunicatio! The Fruits of Understanding Throughout the vast area of this country prevails a common tongue. The whole of Europe hardly exceeds our territory, yet Europe has more than a score of nationalities and many dif- ferent languages. In the United States the telephone, as exemplified by Bell System, renders a matchless service in its mastery of distance and in encouraging the use of a universal language. This accom- plishment is in spite of the great influx of population from every country in the world. In Europe the independent coun- tries, separated by barriers of language, One Policy The Latest Books (Continued from page 448) divorce and “ social hygiene” in general —and disagrees with both of them at every turn, It is a fine book—unless you prefer the woods. I which case there is “The Beetle” (Putnam, $1.50), by Richard Marsh: a tale of crepuscular creepiness and miasmic mystery in which a prospective prime minister of England (who com- Europe's many tongues and consequent misunderstandings The Old Family Doctor ‘OU Dear Old Doctor, man of cheer Who helped us conquer many a fear, When dreading Death's grim call to go, You came and banished all our woe, Saying: “It’s only so and so.” You cured our ills and gave us health, And left us still a little wealth. A dozen simple remedies You had for childhood’s maladies. If colic tied us in a knot, You rubbed the place with something hot, Advised: “ Keep still and murmur not,” Then, with a simple pill or two, You gently, firmly pulled us through. Your days were one long round of care, And night time called you everywhere. Awakened from a needed rest, You helped a mother sore distressed. At midnight loudly urged to come, You straightened out some village bum. In Winter's cold, in Summer's heat, By countryside, on city street, You never failed the test to mect. And so from year to year you worked, And when at last your time drew near, You faced the end, and practiced still and lacking efficient telephone service, suffer from inadequate facilities for | inter-communication. - | We now talk from the Atlantic Coast to the Pacific, and eliminate: more than three thousand miles. In Europe, contending with a babel of voices and unrelated telephone sys- tems, a bare quarter of that distance Your Specialty—you never shirked. Will Herford. “ (2ADZOO. ” cried the Duchess, as she swept madly from the drawing-room, “I have actually for- gotten to give the bally newsdealer an | advance order for my regular weekly copy of Lire.” | 1s has been bridged with difficulty. | | The ideal of the Bell System has been day by day to extend its service JAN in the interest of all telephone users. Its efforts have resulted in providing the facilities to unite cities and rural districts in true American democracy. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One System ste Universal Service mitted an indiscreet tarradiddle in his youth when visiting Cairo) is hounded, by haunts, haunted by horrors, and all but mentally unhinged, politically un- horsed and socially unfiancéed by the hypnotic high jinks of a belated ven- geance, operating through the Arab emissary of an Egyptian Black Hand so- ciety. The author has an eight-cylinder imagination, but one that is criminally wasteful of verbal gasoline. J.B. Kerfoot. Unique in flavor, rich in body and most deli- cious bou-