Life, 1917-03-15 · page 31 of 42
Life — March 15, 1917 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **Tuxedo tobacco advertisement** using the slogan "Your Nose Knows." The top cartoon is a separate satirical sketch showing a man with an exaggerated nose smelling a perfume bottle, implying that one's sense of smell is a reliable judge of quality—a premise the ad then applies to tobacco. The advertisement targets male smokers by equating the fragrance of tobacco with value and quality. It emphasizes the "pure fragrance" of Tuxedo's Burley leaves from Kentucky, inviting readers to literally test the product by rubbing it and smelling it deeply. The Dutch windmill scene and pastoral imagery below reinforce associations with natural, quality ingredients. The ad represents **early 20th-century marketing** that relied on sensory appeals and lifestyle branding rather than health claims—tobacco advertising before health warnings were required. For modern readers, the most striking aspect is the casual promotion of smoking as a refined, quality-conscious choice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
sel Gee HOW d you know i 5 > fh < $IOLS “a ierarvere® ‘Your Nose knows No fooling you on that fragrance! It’s Xo very essence Kor K0) NW WS roses and Summer sunshine. You sense real value in the first delicious whiff of it. —“Your Nose’ Knows.” And, thereby, you know, too, that she won’t be able to resist it. You're proud that she should prefer it. It’s so like her, so deliciously fragrant. Why not judge your tobacco, too, by your unerring sense of pure fra- grance; for fragrance is an indication of quality—“Your Nose Knows.’. Real quality gives pure fragrance to Cfuxedo The Perfect Tobacco for Pipe and Cigarette The rich, ripe Burley leaves of which Tuxedo is blended, store the sunshine of the x Blue Grass section of Old Kentucky, and bring to you with every smoke a delight- . rN ful, pure fragrance that has no equal—“Your Nose Knows.” Try this Test:—Rub a little Tuxedo briskly in the palm of your hand to bring out its full aroma. Then smell it deep—its delicious, pure fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment. “Your Nose Knows’”’ . SS Ee Meee aa ve ery) WP WA GR DES Neri, RD: OE My AOA TAL OD Se comicbooks.com