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Life, 1917-03-15 · page 30 of 42

Life — March 15, 1917 — page 30: what you’re looking at

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Life — March 15, 1917 — page 30: Life, 1917-03-15

What you’re looking at

This page contains multiple short humorous pieces typical of early 20th-century satirical magazines: **"Aut Scissors Aut Nullus"**: A shoe-shop clerk becomes exasperated with an indecisive female customer who rejects every pair, complaining they widen with age. The joke satirizes women shoppers as unreasonable and particular. **"The Missionary"**: A poem mocking wealthy churchgoers at "All Saints'" church who dress in expensive furs and perfume while claiming piety. The satire suggests their material excess contradicts Christian virtue—even the Devil would question calling them "saints." **"The Simple Truth"**: A working-class woman notes her fiancé can get time off for marriage since it's not frivolous vacation—satirizing how ordinary workers must justify any time away. The remaining short jokes target New York grocery prices and tourist information services. The page also advertises **Cascade Whisky** and a new **LIFE magazine binder** ($1.50) for collecting annual copies—primarily advertising content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The stout party had been in the boot shop over an hour, and the patient shop sistant had had half the stock down for her inspection, She found a fault with them all until his patience became quite exhausted. “These would suit you,” he said, tak- ing another pair down as a last resource. Still the lady was not satisfied. “T don't like this sort,” she said. “They have a tendency to get wider when they are a bit old.” “Well, madam,” retorted the exas- perated assistant, politely, “didn’t you?” —Tit-Bits. The Simple Truth Manet: I'm going to get married next month, Lizzie, if Jim can get a week off from his job. I think he'll be able to; yer see, it isn’t as if 'e was asking for a vacation to have a good time, —Vanity Fair. THE MISSIONARY All Saints’ In a church which is furnished with mul- lion and gable, With altar and reredos, gargoyle and groin, The penitents’ dresses are sealskin and sable, The odor of sanctity’s eau-le-cologne. But could only Lucifer, flying from Hades, Gaze down on this crowd with paniers and paints, He would say as he looked at the lords and the ladies “Oh, where is All Sinners’ if this is All Saints’? "—London World. “Mary, New York seems to be awful town in which to buy groceries. Aren't there any stores where they sell things lower than the others do?” “No, mum; I don't know of any. There's some stores where they sell ‘es higher than the others, but they ain't none where they sell ‘em lower.” —The World. citep Tourist: Information given out here? Tinep AtteNvant: It has. —Illustrated World. Live is published every Thursday, simultaneously in the United States, Great Britain, Canada and British Possessions. Title registered in U. S. Patent Office. $5.00 a year in advance. Additional postage to foreign countries in the Postal Union, $1.04 a year; to Canada, 52 cents. Single current copies, 10 cents, Back numbers, after three months from date of publication, 2 cents. Issues prior to 1910 out of print. The text and illustrations in Live are copyrighted. For Reprint Rights in Great Britain apply to Live, Rolls House, Breams Buildings, Fetter Lane, London, E. C., England. MELLOW AS MOONLIGHT. -LLOW as a moon-bathed landscape—pure as a wood- land stream—rich as the store- house of Mother Earth—“old as the hills"—Cascade, Original Bottling Hae Old Gold Label Gro. A. DIcKEL & Co. Distitiers, Nashville, Tenn, CASCADE cit. sellers in all the principal cities in the world. Lire’s London Office, Rolls House, Breams Buildings, London, E issue to be effected. Live is for sale by all newsdealers in Great Britain and may be obtained from The foreign trade supplied fre No contribution will be returned unless accompanied by ‘stamped and addr lope. Live docs not hold itself responsible for the Joss or non-return of licited contributions. Notice of change of address should reach this office ten days prior to the dot A NEW IDEA IN BINDERS Until now LIFE has never been able to supply its readers with an entirely satisfactory binder for the convenient and safe preser- vation of the copies of the journal. The new invention expands or contracts at will, and makes a convenient volume to handle as well as being very simple in operation. It_is handsomely made, the outside being black Art Buckram wath cover design in gilt, and is made to hold a full year’s copies oO PE. Sent post free to any address in the United States on'receipt of $1.50 LIFE PUBLISHING COMPANY 17 West Thirty-first Street New York City comicbooks.com