Life — March 15, 1917 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **cigarette advertisement**, not political satire. It promotes Murad brand Turkish cigarettes, made by Anargyros. The top image shows a scene titled "Everywhere Why?" depicting a man in formal attire (possibly representing Death or a skeletal figure based on the visual style) confronting a woman, suggesting cigarette smoking's consequences or appeal despite dangers. The lower section displays the Murad cigarette package with Ottoman-inspired decorative artwork, emphasizing the product's Turkish heritage. The advertisement claims Turkish tobacco is "the world's most famous tobacco for cigarettes" and that Murad makes "the Highest Grade Turkish and Egyptian Cigarettes in the World." The price is listed as fifteen cents. This represents early 20th-century cigarette marketing before health warnings were required.