Life — March 15, 1917 — page 1: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Cover, March 15, 1917 This is the cover of Life magazine's "Family-Physician Number" (Vol. 69, No. 1794). The central illustration, credited to artist A. Hurr, depicts a cherub or cupid figure in a top hat carrying what appears to be a medicine bottle or medical package labeled "Cupid's" on its back. The satirical point appears to be a play on "Love as Medicine"—suggesting romantic love or matchmaking as a cure or remedy. Given the magazine's "Family-Physician" theme, this likely jokes about love's restorative properties for health and family wellbeing. The cherub, traditionally associated with love and romance, is humorously dressed as a doctor or medicine deliverer, creating a visual pun linking Cupid (love) with medical care.