Life, 1917-03-08 · page 3 of 42
Life — March 8, 1917 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a A.B. Dick Company advertisement for the Mimeograph machine, placed in *Life* magazine (page 379). The ad shows two businessmen in an office setting with a mimeograph machine between them. The headline "Save a day!" pitches the mimeograph as a solution to printing delays. The copy promises that instead of waiting for printers to typeset and produce documents, secretaries could use the mimeograph to duplicate "forms, letters, price lists or bulletins" immediately—"five thousand in an hour." The appeal targets office efficiency and cost-savings, positioning the mimeograph as a way to bypass traditional printing shops and maintain confidentiality. This reflects early-20th-century office modernization.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Save a day! When printers say “tomorrow” to your call for hurry-up forms, letters, price lists or bulletins, just tell your secretary to have them mimeographed—“‘right now’’—five . thousand in an hour! No waits for typesetting, cut making, “OK’s,” or presses—and probably you'll get a better lookin}, job of printing. No overtime to pay for—no promiscuous handling of confidential proofs. Independence! With the mimeograph, not only typewriting, but longhand and line illustrations are im- mediately— flawlessly—duplicated, in your own office. It’s easily operated by a typist—and the ways it will serve you are multifold. It makes office duplicating, proof against printers’ delays—and wonderfully economical. Write for booklet “W.” A.B. Dick Company, Chicago—and New York. MIM ie GRAPH comicbooks.com