Life, 1917-03-08 · page 2 of 42
Life — March 8, 1917 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement**, not political satire. It's a Fatima brand cigarette ad from Life magazine, featuring a formal portrait of an unidentified well-dressed man in an octagonal frame. The advertisement appeals to "sound, substantial men" by positioning Fatima cigarettes as "sensible" and promoting the comfort of smoking them. The copy emphasizes that smoking these cigarettes won't disturb one's clear thinking—a marketing angle suggesting the product suits serious, professional men. The portrait's formal style and the advertisement's tone reflect early 20th-century marketing strategies that associated consumer products with respectability, masculinity, and rational decision-making. There is no apparent political cartoon or satire on this page—it is straightforward commercial advertising from the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thursday. Annual Subscription Five Doliars. Single Copies, Tea Ceats Pricesin England, Sixpence. Entered at the Post Office at New York, Y..05 Second Class Mail Mater ‘Estered as Second Class Matter at the Bost Office Department, Canada, ‘Copyright ia Exglaad and the British Possessions. | HE MAN whose work de- pends on clear thinking knows the common sense o! choosing a smoke that does not disturb, That is doubtless why so many sound, substantial men are elect- ing Fatimas for their steady smoke. Because Fatimas are FATIMA comfortable—comfortable while you're smoking them and, even moreimportant,afterwards, too, even though you may smoke more often than usual. Your first package of Fatimas will show you how sensible it is to decide on a comfortable cigarette, Liggaite MyersTobacco Cx A. Sensible Cigarette