Life, 1917-03-01 · page 33 of 42
Life — March 1, 1917 — page 33: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement**, not satirical content. It promotes the Chandler Motor Car Company's "Chandler Six" automobile, priced at $1395. The circular illustration depicts an elegantly dressed woman standing beside a touring car, with passengers visible inside and bare trees in the background—a common advertising aesthetic of the 1920s era, emphasizing luxury, leisure, and modernity. The text employs typical period advertising rhetoric: appeals to both mechanical superiority ("The Marvelous Motor") and aesthetic refinement ("beauty of design," "grace of line"). The messaging targets affluent buyers seeking status and dependability. There is **no political satire or social commentary evident**. Life magazine, while known for humor and satire, also contained substantial advertising revenue. This appears to be a straightforward automotive advertisement leveraging lifestyle imagery to sell vehicles ranging from $1395 to $2695—significant sums in that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: CHANDLER SIX $ HOUSANDS of men choose the Chandler because of its mechanical superi- ority, which to them is so obvious, while other thousands choose it for its beauty of design, its grace of line, its roominess and its comfort. All who choose the Chandler have reason for pride in their possession. For this splendid car combines, in an unusual degree, good taste, style and dependability. If one Chandler feature predominates over all others it is doubtless the exclusive Chandler motor, now commonly called ‘‘The Marvelous Motor,” refined through- out four years of conscientious manufacture, without radical or experimental changes, to a point approximating perfection. Seven-Passenger Touring Car, $1395 Four-Passenger Roadster, $1395 Seven-Passenger Convertible Sedan, $2095 Four-Passenger Convertible Coupe, $1995 Limousine, $2695 All prices F. O. B. Cleveland Dealers in Hundreds of Townsand Cities. Catalog Mailed Upon Request. | Address Dept. D CHANDLER MOTOR CAR COMPANY New York Office: 1790 Broadway CLEVELAND, OHIO Cable Address: “Chanmotor” comicbooks.com