Life, 1917-02-22 · page 4 of 42
Life — February 22, 1917 — page 4: what you’re looking at
What you’re looking at
This is primarily a **house advertisement** for *Life* magazine itself, not political satire. The cartoon shows a well-dressed man on a park bench with a thought bubble, while a small child crawls nearby. The illustration announces an upcoming "Great Prohibition Number" of *Life*. **What this means:** The U.S. was in the Prohibition era (alcohol ban). *Life* is promoting a special issue examining both sides of the Prohibition debate—presenting arguments from supporters ("Milk Bottle") and opponents ("Flask"). The satire targets Prohibition itself as absurd policy. The text emphasizes *Life's* editorial approach: contributors express unfiltered opinions on major questions. The page also solicits subscriptions, noting that missing issues puts readers "one year behind the times."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Yes, It’s Coming Next week the Great Prohibition Number of Lire will pour its delightful contents into a still bibulous but outwardly virtuous world. Great truths in this number. Both sides represented. The.Milk Bottle or the Flask—which shall it be? You May Wonder es ee me find One Dol- : tar (Canadian Why there are sometimes conflicting views © sfai’ earn in Lire on great questions. The contributors oe ieeaieeceyecaeer to Lire are unhampered. They say what they want to. The only rule is that they must say it better than anyone else could say it. To miss a single copy of this paper is to put yourself one week back. Miss hie copies and you are one year behind the times. Obey that impulse now, while the five-dollar fit is on you. Several sample copies will be sent aN Open only to new subscribers; no eubserip on receipt of ten cents. ff tions renewed at this rate. LIFE, 17 West 31st Street, New York. 75 One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comicbooks.com