Life — February 22, 1917 — page 3: what you’re looking at

What you’re looking at

# Page Analysis This page is primarily **advertising content**, not political satire. It promotes the "Mimeograph" (a early duplicating machine made by A.B. Dick Co., Chicago and New York). The advertisement demonstrates the mimeograph's convenience: users can draw or trace designs on an illuminated glass plate called a "mimeoscope," then place the stencil on the mimeograph to reproduce copies—"five thousand copies an hour." The photograph shows hands operating the device. The ad emphasizes the machine's appeal to businesses needing rapid document duplication without requiring separate typesetting or cutting. This reflects early 20th-century office technology marketing, targeting businesses seeking efficient reproduction solutions before photocopiers existed.