Life, 1917-02-22 · page 39 of 42
Life — February 22, 1917 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three ads interspersed with a list of donors ("Life's Generous Readers"). **Herbert Tareyton cigarettes**: A straightforward product ad featuring a man in a top hat promoting London smoking tobacco—typical early 20th-century cigarette marketing. **Apperson Roadaplane automobile**: A car manufacturer's advertisement emphasizing engineering claims (economy, light weight, powerful engine). The dramatic illustration shows the vehicle on a mountain road—common advertising imagery to suggest capability and adventure. **Carsairs Rye whiskey**: A brief ad using the slogan "A good bottle to keep good whiskey good"—a play on protective packaging. The figure appears to be a satisfied drinker, reflecting pre-Prohibition marketing (Prohibition began 1920). The reader list suggests *Life* magazine donors, likely recipients of a French relief fund given the French names and references to French institutions. There is no discernible political cartoon or satire on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
are London Cigarettes Herbert Tareyton London Smoking Mixture lb, 50 50c Sample upon pon request Falk Tobacco Co. 2 SBWestA5 St New Life’s Generous Readers (Continued from page 314) Agnés Béguivin. W. A. Clark, Jr, Los “Angeles, Ca Yvonne Béguivin. W. A, Clark, Jr, Los Angeles, Cal, Reng Bérard. The, Sociology Class ional Park Seminary, Forest Glen, Md. Madeleine Court. The Roanoke | shakespeare Club, Roanoke, Va. Louis Doguet. Anna, Frank and | on Nichols, Kansas City. Mo. André Fourrier. “French Aviation Commission of New Brunswick and Newark, 73. Odette Laureau. Primary Depart ment of Kent School, Summit, ) 677. Fernand ‘Miss’ Harriet nevieve Petitot. Louise, Elizabeth and Hollister, Keot, Brookline Mass 671, Henriette Réol. L. D. Ault, Cincin- atl, | 663. Lucie Thoreau. N. 0. Nelson, New leans, 4. Paulette Lemercier. N. O. Nelson, New Orleans, La. os. Eugene Boyer. Helen J. McKeen, Brunswick, Me. 608. René Caillard. Chas. W. Sandford, .N. Mexico. 665. "Marie Chantel. N. O. Nelson, New Orleans, La. 609, Henri Chevallet. Sally, Molly and Joy, Detroit, M Bios Camillee Danct. Mrs. Ernest W. Marland, Ponca City, Okla. G11. ‘Angéle Delagne. John Parmenter Cluett, Troy, N.Y, 6t4. Fran Cluett, Troy, N.Y. 615. André “Lempereur. Ann Bywater Cluett, Troy, Ni, 616. Marthe Lizon. Jean Marvine Cluett, Lawn Margaret Fisher Troy. N, 619. Charles Lourde. Mr. F. L. Dunne, Me: (Charles J. Erickson and Mr. Thomas Jackson, Boston, 63, Emilienne Médal. Gorham Cluett, Nile. Montagne. William Gorham Clee, Troy. N. ¥. Elie 'Raynal, Alfred Ogle, Charlotte Ogle: Laied: Opes Ferre Haute, Ind. LETTE TE ETT TT Established 1788 In the Protective Bottle A good bottle to keep good whiskey good. PITTENTI EE id Olga Ault and Lee A. “Ault, Jr, ‘THis car possesses all the virtues: Beauty of design, perfect balance, light weight, ample power, modest price, quality considered. We have made a big, powerful car with 130- in. wheel base that only weighs 3000 Ibs. The economy of the Roadaplane in its upkeep costs is astonishing and very gratifying tothe man who has to pay the tire and fuel bills. The basic cause for this economy is due to clever designing. Roadaplanes have introduced a new element of lux- ury in riding—and so are doubly blessed by their owners—‘‘Handsome is that handsome does.” Let an Apperson dealer take you for a “flight.” Sixes and Eights, Seven, Five and “Chummy Road- ster” (four passenger) bodies, $1690 to $2000, Send for the Roadaplane Book. Apperson Brothers Automobile Co. Kokomo, Indiana Georges Rossillon. Frances and Folsom x Cal 627. Engénie Sauthier. 'Madame Louis Ritz, Pittsburgh, Pa S87. Charlotte Amichaud. C. H. 11., Ingle: wood, Cal. 688. (Odette Amichaud. C,H. H., Ingle G3 ubin. Several contributors. Aubiat. Ruth I. Skinner, ass. eaussier. | Missoula County yroceeds of Tag Day at $ Ray ond Fitolyoke ssier. Missoula County proceeds of Tag Day High School, $30 Missoula Mo 30, Mauricette’ Bertrand, Martha Shin- ners Holyoke, d. Heloise Mackleen, Brisset. Hildegard Ault, lee A. Jr, Cineint 629. Robert Bris 1 Ant, Olga Ault and Lee alt cinnati, O. 660, Raymonde Bi Hildeg: