Life, 1917-02-22 · page 38 of 42
Life — February 22, 1917 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three product ads (Dunlop Golf Balls, Bicycle Playing Cards, and Wilson Whiskey) surrounding a humorous list titled "The Movies." **"The Movies" section** is satirical commentary on cinema clichés circa the 1920s. It mocks the predictable formulaic elements of films: melodramatic plots ("Capital and Labor struggle," "The triumph of Labor"), physical comedy ("horse-play," "throwing of food"), and recurring scenes ("The interminable chase," "The grotesque ending"). The list pokes fun at how movies recycled the same tired tropes and stock situations. **The Wilson Whiskey ad** uses a now-problematic appeal to masculine self-control and moderation—ironically advertising alcohol by claiming "self-controlled men" drink whiskey. The phrase "That's All!" is the brand's slogan. **The overall tone** is lighthearted mockery of popular entertainment and consumer goods typical of *Life* magazine's satirical approach during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DUNLOP COLF BALLS For a better game! EVERY DUNLOP is made from start to Sroish ag the Great Heitish plant of the Dunlop Rubber Co. are world Peoered tor diisoce, secure cy and record, breaking low scores, Try DUNLOP "27" (rmediufh or “31” (heavy! For sale Gy gctl pratenlovals and galf clube, $9 per dozen. 75¢ each. OUNLOP RUBBER CO. Ltd. __ Birminghem, Eng. Its.a leasure to fel when the cards can be gathered together easily, shuffled without flying out of the hands, counted readily without sticking and distributed without stretching the T! The The The The The The The The The The The The The The The “ The The The The The The The The The The The Movies HE glaring arc-lights. The thrilling posters. crystal box-office. purple ticket. crowded entrance: Stygian darkness. stumbling down the aisle. tripping over fect. seat behind the post. feature film. fourth reel. Capital and Labor struggle. silly allegory. man who explains everything. defeat of Capital. triumph of Labor. comic” photo-play. fat man. scrawny female. throwing of food. horse-play. interminable chase. grotesque ending. educational movie. life of the mushroom. forty stages of its history. needless explanations. finish. The self-controlled man generally exercises control over others. You will find those about him in- fluenced by his strict moderation. Especially will pal eebey be moderate with food and dri One of their stand-bys is a wonder- mild and mellow Whiskey— Wilson—Real Wilson—That’s All! full The Whisker yor which wwe invented the FREE CLUB RECIPES—Free booklet of famous club recipes for Address Wilson, 13 E. 31st St, N.Y. That's All mized drinks, YourRifillable Bottle arms and without having the cards slip off the table onto the floor. BICYCLE PLAYING CARDS are famous for their dealing qualities. The most awkward player never has to ask someone else to deal Bicycle Cards for him. Expert players deal round after round, evening after evening, without a single misdeal. they sell at a popular price thanks to a world-wide demand which reduces manufacturing cost to the minimum. Club indexes. Yet Ivory or Air-cushion Congress Cards—The de luxe brand for social_play. Art backs of famous paintings in full color. Gold Edges. Air-cushion finish. “The Official Rules of Card Games,”’ a book of 300 games, settles every disputed point. Teaches you all the new games. 250 pages—substantially bound. New edi- tion. Send 15cin stamps and you will receive it postpaid. Address The U. S. Playing Card Co. Dept. CS Cincinnati, U. S. A. or Toronto, Can, ¥ The topical film. The war pictures taken in Hoboken. The great flood in Oshkosh. The invention for asphyxiating mos- quitos. The next President. The Mardi-Gras in Timbuctoo, The coronation of Ludwig the Ninth. The lights The selection from Faust. The man who tries to sing. The effort. to escape. The trampling down people. The elbowing through crowds. The exit. The fresh air. The movie next door. ARED. Shas many mani: festations. One of the best is t preparedness of the Lave reader who never misses a copy because he has th sense to order it in advance from his dealer,