Life — February 15, 1917 — page 6: what you’re looking at

What you’re looking at

# Victor Records Advertisement This is not satire or political commentary—it's a straightforward **commercial advertisement** for Victor Records (later RCA Victor), a major recording company of the early 20th century. The ad promotes Victor's exclusive contracts with famous opera singers and concert artists of the era. The central image shows the Victor trademark: a dog listening to a phonograph ("His Master's Voice"). The surrounding photographs display various classical musicians and opera performers whose recordings Victor claimed to offer. The advertisement's pitch emphasizes that Victor recordings capture these world-class artists' performances in your home, rivaling live concert experiences. It advertises Victor's phonograph machines and urges readers to visit dealers or request the Victor Record Catalog. This represents early mass-market promotion of recorded music technology.