Life, 1917-02-15 · page 35 of 42
Life — February 15, 1917 — page 35: what you’re looking at
What you’re looking at
This page is primarily a **tobacco advertisement**, not political satire. The cartoon at top depicts a man in a top hat (appearing to send flowers) and a woman receiving them—establishing the premise that fragrance conveys personal messages. The ad uses this romantic framing to sell **Tuxedo brand tobacco**, arguing that just as you trust a flower's fragrance to communicate sincerity, you should trust tobacco's fragrance to indicate quality. The tagline "Your Nose Knows" suggests the nose is a reliable judge. The advertisement includes a "test" instructing readers to rub Tuxedo in their palm to release aroma, then compare it favorably to competitors. This represents early 20th-century **advertising strategy**: linking a product to refined, romantic sensibilities to appeal to middle-class consumers. The appeal to the senses and trust was standard marketing before tobacco's health dangers became widely acknowledged.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| oe ee Be ee i ee ee ee ee oe oe ee ee | (ere ee RR NR A HIOW do you know she's wearing your violets ? “Your Nose You sent them because of their fragrance. And how persdnal the message you expect that fragrance to convey. How perfectly you trust it. Trust likewise your sense of fragrance in choosing your tobacco. Depend upon it. It ‘will never deceive you. A tobacco with a pure fragrance will always satisfy —“Your Nose Knows.” Such a tobacco is Gfuxedo The Perfect Tabacco fer Pipe and Cigarette -Its "pure fragrance is the pure fragrance of Nature. The rich, ripe, Burley ‘leaves of which Tuxedo is blended are the sunshine tips of the best plants of Old Kentucky. Their pure fragrance is the soul of tobacco—“Y our Nose Knows.” GUARANTEED TO SAT! Tryjthis Test:—Rub a little Tuxedo briskly in Sore a S cont BAGS 4 the palm of your hand to bring out Weent Tins, its full aroma, Then smell it deep— HALF od Furt its delicious, pure fragrance will convince you. Try this test with any other tobacco and we will let Tuxedo stand or fall on your judgment. Humipors -* Your Nose Knows’’ comicbooks.com