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Life, 1917-02-08 · page 39 of 42

Life — February 8, 1917 — page 39: what you’re looking at

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Life — February 8, 1917 — page 39: Life, 1917-02-08

What you’re looking at

This page contains mostly **advertisements** interspersed with satirical content typical of Life magazine's format. The main cartoon ("At the Aquarium") is a brief visual joke: fish observing humans observing them, suggesting mutual bewilderment—a gentle commentary on perspective and reciprocal judgment. The dominant feature is a **mock court decision** satirizing corporate negligence. It describes a "Trust" punished for stripping a citizen on a summer night. The humor lies in the absurd punishments assigned: office boys spanked, bookkeepers forced to use loose-leaf systems, and the president sentenced to thirty nights at cabaret shows—trivial inconveniences disguised as serious penalties. The plaintiff goes free, ironically. This appears to mock corporate immunity and toothless legal accountability during the Progressive Era's trust-busting debates. The advertisements (San-Tox toiletries, Old Overholt Rye whiskey, Bacardi cocktails) are period standard.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

bilet \ © alely 2 Hore with the bndor Mose “So smooth, so smooth and toilet-charming—so pure, so pure and toilet-safe!” The pretty San-Tox Nurse seems to be saying it from every single package of San-Tox blue. It is re- flected in the smooth effectiveness of San-Tox Shaving Cream—easier to the razor, smoother to the skin. AT THE AQUARIUM Mr, Fish: 1 SUPPOSE, MY DEAR, WE LOOK JUST AS FUNNY To THE PEOPLE WIIO LOOK IN AT US AS THEY DO To US. appear that the said Adam Poore Citizen was greatly inconvenienced, nor that it was the first time that he had been simi- larly imposed upon. Had the act been committed on a cold night in winter, then, according to the light of reason, the Trust might properly be excoriated for extreme cruelty. But it was a mild summer's night, and, according to expert testimony introduced by the defense, the plaintiff probably experienced more physi- cal comfort in his underclothes than if he had been dressed more abundantly and more conventionally. As to his mental comfort, on the other hand, it appears that the damage to his modesty was reduced to the minimum by the fact It is discovered in the purifying wholesomeness of San-Tox Tooth Paste—so whitening to the teeth, so pinkly wholesoming to the gums. And how comfort-soothing to the shaven face is San-Tox After-Shave Talc! Such purity means skin-se- curity. It is good to know druggists who sell preparational purities such as these. It is good to feel the spirit of the San- Tox druggists’ offer: “Your money returned on any San-Tox purchase which is less than actually delighting to you.” Yes, let the San-Tox Nurse continue to smile from their windows. Your looks will benefit—never fear. There are 125 San-Tox prepa- rational purities. SAN-TOX FOR PURITY On Top Since 1810 Time has not detracted from the fame of Old Overholt Rye. Rather, each passing IS pe has added to its reputation until today OldOverholtRye ‘Same for 107 years’” stands on top in public favor. A straight Pennsylvania Rye that will be sure to please you as it has satis- fied thousands in years gone by. Hon- estly aged in wood—bottled in bond- A. Overholt & Co., Pittsburgh, Pa. To introduce Old Overholt Rye to those who have not yet tried it, we will send, express prepaid, a case of 12 bottles of Old Overholt, 6 years old and bottled in bond, for $1 Send check or money order. This Drug Store Sign MAKES THE PERFECT COCKTAIL, HIGHBALL OR RICKEY. Folder containing recipes of famous Bacardi drinks ‘on request 127 Water Street. New York m0 D.s. DEJONGH. that the act was committed on the out- skirts of the city where houses and pas- sers-by were relatively infrequent. In the light of reason, however, the Trust is not entirely guiltless. It should therefore be punished, and accordingly it is hereby decreed: first, that all the office boys of the Trust shall be spanked ; second, that the bookkeepers shall be re- quired to change from a tight-leaf to a loose-leaf system; third, that the presi- dent shall be sentenced to thirty nights at a cabaret show; and, fourth, that the secretary shall be required to remove his office from the fourteenth floor to the thirteenth. As it is very clear that the plaintiff has done nothing at all to war- rant punishment, the light of reason re- quires that he shall be allowed to go free at once upon payment of the entire cost of this proceeding. Speaking privately at one of the Fudge- ville clubs that evening, the Supreme Potentate said he considered the decision a great victory for the people. Ellis 0. Jones. comicbooks.com