Life, 1917-02-08 · page 33 of 42
Life — February 8, 1917 — page 33: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement for the Chandler Motor Car Company, published in *Life* magazine (page 233). The circular image shows a vintage automobile in a mountainous landscape, illustrating the car's capability and appeal. The ad emphasizes the Chandler Six's superior six-cylinder motor, claiming it delivers power, flexibility, and economy. Key selling points include: the motor's four years of development toward "perfection"; the car's price stability (only $100 higher than two years prior, while competitors raised prices up to $300); and the availability of five body styles ranging from $1,395 to $2,695. The ad targets affluent buyers willing to pay premium prices for quality rather than seeking bargains. It positions Chandler as the ethical choice—refusing to exploit wartime material cost inflation, unlike competitors. The Cleveland-based company advertises nationwide dealer availability and a New York office.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This Great Car Leads All Sixes Because of Its Marvelous Motor of dollars more for an automobile, if paying more would get them more, choose the Chandler. They are not seekers after a low price. They desire the best six-cylinder motor regardless of price. They desire a Six because time has shown that a six-cylinder motor, correctly designed, gives all the power and all the flexibility of power that any motor can give; that such a motor has the life and snap and “go” they desire; that such a motor is genuinely economical in cost of operation. Teste of men and women who would pay hundreds So these devotees of the Six choose the Chandler because through four years of intelligent, conscientious, manufacturing effort, and with- out radical or experimental changes of design, the Chandler motor has been developed to a point approximating perfection. Chandler Low Price is Important, Too _ While with so many the question of price is of secondary con- sideration, still Chandler leads in price today quite as distinctly as it has always led. In the face of advanced cost of all materials and labor, the Chandler price is but $100 higher than two years ago. And the car is finer than then. Not a feature has been cut out of it. Much has been added. And other cars in the Chandler field have advanced as much as three hundred dollars the past year, either because of necessity or opportunity. The Chandler Company has not been willing to take advantage of a situation which would have permitted price inflation, And this year we shall probably build and sell more cars than any other manufacturer building a car of even similar quality. Wide Choice of Beautiful Bodies You who demand such a motor as the Chandler demand grace of body design, also, and richness of finish. Chandler offers you five beautiful types of body, each mounted on the one standard Chandler chassis. Seven-Passenger Touring Car, $1395 Four-Passenger Roadster, $1395 Four-Passenger Convertible Coupe, $1995 Seven-Passenger Convertible Sedan, $1995 Limousine, $2695 AU prices f. 0. b. Cleveland DEALERS IN HUNDREDS OF TOWNS AND CITIES Catalogue Mailed Upon Request. Address Dept. D CHANDLER MOTOR CAR COMPANY CLEVELAND, OHIO New York City Office, 1790 Broadway CAANDCER Cable Address: “Chanmotor” $1X_ ${395 comicbooks.com