Life, 1917-01-25 · page 34 of 40
Life — January 25, 1917 — page 34: what you’re looking at
What you’re looking at
This page consists entirely of advertisements with no political cartoons or satirical content. The ads promote various products reflecting early 20th-century concerns: **Clysmic** sparkling water, marketed as a stomach remedy for "acidosis conditions" (reflecting period anxieties about digestive health); **Del Monte** golf resort in California, targeting wealthy leisure travelers; **Figure Mold Garments**, corset-like undergarments promising weight reduction and body shaping "without dieting"; and **Club Cocktails**, emphasizing precision mixing over homemade guesswork. These advertisements reveal contemporary preoccupations: medicalization of minor ailments, aspirational resort culture, beauty standards emphasizing slenderness, and the professionalization of cocktail-making during Prohibition's immediate aftermath. The tone is earnest rather than satirical—straightforward product promotion typical of Life's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
5 Oi | : AeLiMponte, CAlfoCn ayy By the Bay of Monterey- Maintaining the finest and most Clysmic? A delicious sparkling table water picturesque 18-hole,, all-grass —corrective in all acidosis condi- golf course in Western Amer- tions of the stomach and system. ica; polo, tennis, and widest variety of é winter diversions. Mild and healthful win- ter climate. More to do and more to see at Del Monte than any other resort in the world. Pictur- esque 17-mile drive through the world-famous cypress groves, pine forests, and along beautiful Monterey Bay. Miles or level boulevards, the delight of the motorist. On the Southern Pacific Railroad, 125 miles south of San Insist on genuine KmumcStamm) | imesh er For Rates and 15 grains of Lithia Salts to the gallon. Sold everywhere in splits, pints and quarts only. Don’t accept ordinary waters. Tariff apply Carl Stanley, The Grace and Figure of Youth is possible to every one—man or woman—and especially those who are acquiring excessive flesh as a result of advancing years. Figure Mold Garments give beautiful lines, gentle support and firm, graceful contour, without stif- ness of constriction—replacing the corset — the perfect garment for every one who wishes to appear at their best. Where reduction is desired it is accomplished instantly, by correctly support- ing and distributing the flesh, while permanent reduction is effected within a short time without dieting, sweating or discomfort, Made to order from individual measurements—not a slip-over—not a sweat | bath. Scientifically designed for health and comfort. Endorsed by physicians and surgeons —will out-wear four ordinary corsets. A special model has been designed for men who desire an easy Support or wish to retain a vigorous, well-sel-up physique. Send for self-measuring chart and descriptive booklet The Figure Mold Garment Company Corner of State and Fourth Streets Suite 4 Columbus, Ohio N° matter how good the whiskey—or the N gin or Vermouth—you put in your cock- tail, the result is disastrous to pride and palate —if they are proportioned by guess-work. Club Cocktails owe their smoothness and delicious flavor to exact and accurate mixing—and to their ageing before bottling. A cocktail is made-to-measure, not made by guess-wor All the popular kinds—at your dealer's | G. F. HEUBLEIN & BROTHER New York Hartford