Life, 1917-01-18 · page 33 of 40
Life — January 18, 1917 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertisements and reader correspondence**, not political satire. The main content is "Life's Contest in Criticism"—a letters section where readers critique the magazine itself. One letter (No. 18, from Cleveland, Ohio) complains that while Life contains sharp wit and humor, the magazine's liquor advertisements undermine its moral credibility. The writer notes encountering brand names like Overholt and Bacardi while reading Life in various cities. A second, longer letter praises Life's abstinence-themed picture essay "I Don't Care If I Do" but then criticizes the magazine for not supporting women's welfare and orphan-related causes with equal vigor, suggesting Life's priorities are inconsistent. The surrounding ads—Tiffany & Co., The Biltmore Hotel, and American Express cruise promotions—represent luxury consumer goods typical of Life's affluent readership. These advertisements are ironic counterpoints to the letters criticizing Life's editorial values and social responsibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TIFFANY & Co. Ge BILTMORE 43rd and 44th Streets and Madison Avenue The center of social life at TEA TIME Ideally convenient for suburban dwellers JEWELRY AND SILVERWARE nake = = => ae iiiad Life’s Contest in Criticism (Continued from page 92) icles gratefully in re vivisection and throw says up our metaphorical hat for the brand the of humor which will take the little pris- oners of our cities into God's out-of- _ : doors and entice the dimes and dollars from boot: from our pockets for the benefit of pplied {roa French babies, 4 addressed Dubiously yours, rm of wae IMPECCABLE. P. S. If you had a collective shin somewhere in your journalistic anatomy, we'd kick oftener. INDIVIDUAL IN DESIGN SUPERIOR IN QUALITY AND WORKMANSHIP Tue TIFFANY BLUE BOOK GIVES PRICES Firth AVENUE & 37! STREET New YorK Cleveland, No. 18 Ohio. RITICISM of Live is an inviting in- vitation! I buy you at Calgary, Frisco, Omaha, Cleveland, Atlanta and New Orleans or wherever I happen to be, and while in search of the barbed brilliant stuff I know you contain, I en- counter Gordon & Co., Overholt, Ba- cardi, Hueblein & Bro., Gold Seal, Wil- son and Carstairs. Then, more in sorrow than in anger, I lay you away in the grip for future peeps. It is said that for everything we lose we gain something, and that we welcome truth when clothed in our ide’s. While your liquor ads to me are inimical, they are almost forgotten in the enthusiasm and admiration created by that eloquent To the WEST INDIES abstinence picture-sermon, “I don't | care if I do,” which I wish everybody Under the American Flag” could see, Just as I begin to credit you A few rooms are available on the AMERICAN EXPRESS Travel Depart- ment's luxurious 24-day cruise to Cuba, Jamaica, Panama, Costa Rica. SAILING JANUARY 27 with liberality and breadth I note with disappointment that you withhold sup- port from those who bear the burdens of creation and who are forced in self-de- UNWISE Continwows voyage, New York to New York, by palatial steamship""PASTORES.” Numerous Shore Excunions, Write, Telephone or Wire Today AMERICAN EXPRESS COMPANY 66 Broadway, New York Phitad Rostea Cleveland Chicage St Logis Lew Angeles San Pranciseo fence to create a new era that reforms necessary to women’s welfafe may be brought about. Then I meet “ Another List of Babies,” and with pride in your wonderful and generous work in behalf of the most deserving and helpless things in the world—the orphans—I surrender completely and wonder if the mote is not obstructing my own vision. comichooks.couy)