Life, 1917-01-11 · page 33 of 38
Life — January 11, 1917 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising content** rather than political satire. It contains: 1. **Book Review Section** ("The Latest Books"): A brief mention of Vachel Lindsay's "A Handy Guide for Beggars," describing him as an eccentric poet-philosopher who invented a new form of hoboing. 2. **Liquor Advertisements**: Ads for Old Overholt Rye whiskey (emphasizing its 106-year history) and Bacardi rum—notable because this appears to be from the **Prohibition era** (1920-1933), making these ads anachronistic or potentially violating contemporary restrictions. 3. **Federal Motor Trucks Advertisement**: The largest ad, promoting trucks as reliable, efficient business tools with proven performance records. 4. **"Church Merging" Brief**: A short article praising the consolidation of multiple small-town churches (like Bisbee, Arizona's twelve churches merging into one "Union church") as economically sensible and spiritually beneficial—reflecting 1920s-era efficiency movements. The page reflects early 20th-century business optimism and standardization ideology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rom book lied from addressed of wns e date of VERY MUCH AT SEA The Latest Books (Continued from page 65) ERRHAPS some time Professor Lea- cock will get round to giving us a skit-a-fied interpretation of that peripa- tetic philosopher and poet, Vachel Lind- say, whose “A Handy Guide for Beg- gars” (Macmillan, $1.25) appears to take itself so seriously among the further fool- ishnesses of the fall books. Mr. Lindsay, who is the author of “Adventures While Preaching the Gospel of Beauty,” is the inventor of a new kind of hoboism—a sort of Oscar Wilde of the hedgerows who does conjuring tricks with a tomato- can instead of a sunflower. The so- phisticated pseudo-naiveté of his work- ing methods are illustrated and codified in this latest record of his vagabonding. J. B. Kerfoot. “Same for 106 Years” Old Overholt is a popular favorite at the best clubs A. Overholt & Co. Pittsbargh, Pa. To introduce Old Overholt Rye to those who have not yet tried it, we will send, express prepaid, a case of 12 bottles of Old Overholt, 6 years old and bottled in bond, for $11.50. Send check or money order. fT THE PERFECT MAKE 1 GOCKTAIL, HIGHBALL OR RICKEY. ntalning recipes of famous Bacardi drinks mailed on request FEDERAL MOTOR TRUCK CO., Business men know the value of a proven name. They choose with confidence the article whose demonstrated worth can be identified by the name upon it. That’s why the very name FEDERAL is a distinct asset to you—a real “emblem of efficiency.” Unvarying past performance associates with FEDERAL Motor Trucks bsolute a certainty of ser “Burroughs” —“Addressograph”—“Multigraph"—do in their respective fields. When you buy FEDERALS, you buy something more than “specifications” —something more than a “motor truc! You buy what FEDERALS can do for you as demon: ‘ed by what FEDERALS have done for others. You figure in known quantities, when you figure on the FEDERAL. Write for“THE BLUE BOOK OF TRAFFIC.” It will show you men in your own line who have widened their haulage area, improved their service and cut costs with FEDERALS. Church Merging HE idea of combination in restraint of trade may, after all, have been the pre- cursor of combinations in relief of religion. Already there is a well marked movement to combine churches in the smaller towns, thus making one church take the place of a number. The result is a saving in expense and an increase in power. One of the most notable examples of the application of this principle is in Bisbee, Ari- zons, where there were formerly twelve churches, each with its own preacher. Under the direction of the Rev. John J. Pritchard these churches were merged into one big one, known as the Union church. Other communities are adopting the idea, with great benefit to everyone. Why not? comicbooks.com Detroit, Michigan, U. S. A.