Life, 1916-12-28 · page 34 of 41
Life — December 28, 1916 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising with humor sidebars**. The main content consists of liquor and beverage advertisements (Wilson whiskey, Gold Seal Champagne, Old Overholt Rye, Bacardi) alongside brief satirical anecdotes. The "Our Foolish Contemporaries" section presents short, standalone jokes mocking various types of people: a credulous country squire fooled by his horse's behavior, a widow in mourning for a husband nobody liked, and people making absurd observations (like complaining that a football stadium is being used for opera). The satire is **gentle and apolitical**—targeting social pretension and human folly rather than specific events or figures. The anecdotes mock overly earnest modernists, sentimental theater-goers, and those lacking common sense. The page reflects **1910s-era values**: celebration of self-control and moderation (ironically, while advertising alcohol), skepticism toward contemporary trends, and amusement at human inconsistency. It's primarily a vehicle for luxury goods advertising dressed in satirical clothing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
URY FOOLISH ONTEMPO ARIES A Good — As he dislikes motor-cars, a country squire always kept good horses. Re- cently he bought a handsome mare, and a few days later asked his groom what he thought of the new arrival. “She's a fine-looking animal, si plied the man, “but I'm afraid she’s a bit touchy.” “Why do you think so?" questioned the squire. “She doesn’t seem to take to no one, sir. She can't bear me to go into her box to groom her.” “Oh, she'll settle down i the squire reassured him. strange to her, you know. I don't think there’s-much wrong with her temper.” “Nor didn't I at first, sir,” replied the groom. “But, you see, she’s kicked me out o' that there box twice already, and, when you come to think of it, that’s very convincin’,”"—Argonaut, “Whos is pretty Mrs. Gaddy in mourning for?” “Nobody, that I know of, but she is in black for her husband.” —Baltimore American. In the heart of America’s most famous vineyards on the sunny shores of Lake Keuka, New York, is made from selected grapes by the most skilled vintners. Fermented in the bottle and carefully aged and pronounced by connoisseurs to be superior to any wine you can buy. SPECIAL DRY and BRUT Iasist_on Having It COLD SEAL RED—the best Bets. in stamps. C. W. Abbott & Co., Baltimore, Mf The successful man usually is a self- controlled man. He is moderate in his habit as well as in his speech. He selects his food and drink with infinite care. And his drink is very a very mild and _ mellow t to be a iskey — Wilson—Real Wilson—That’s All! The Whiskey for which we invented the Non-Refillable Bottle FREE CLUB RECIPES—Free booklet of famous club recipes for mixed drinks. Address Wilson, 13 E. 31st St.,N. Y. That's All! Homogenized Ice-Cream We are indebted to the Board of Health of the City of New York for the information that homogenized ice-cream may lawfully be sold in that city, and for the further information that homo- genized ice-cream may be made of pow- dered skimmed milk and water. Among those things in the names of which crimes are committed ice-cream ranks right along with liberty and futugist art. —St. Louis Republic. Overheard in the Bowl “Isn't this always the way? They build a thing for football, and the next thing you know it’s being used for this opera stuff. Pretty soon they'll be hav- ing movies at the Metropolitan.” —Vale Record. GREAT BEAR SPRING WATER SO cents the case of 6 glass stoppered bottles Preparedness Stevta: Are you getting your shop- ing done early? Betta: My friends are buying the things I shall give in 19t7.—The Sun Two women were leaving the theatre after a performance of “ A Doll's House.” “Oh, don’t you just love. Ibsen? ” cried one, ecstatically, “ Doesn't he just take all the hope out of life?” ybody 4 teaspoonful of Abbott's Bitters with your Grape Fruit Kes an ideal appetizing tonic. Sample of bittera by mail, Ark was all ready to sail. “Shem,” asked Captain Noait, the newsdealer a stand- mail Lire every Tuesday anszcered Shem. said Noah, “ cast “Never despair. Somewhere beyond the clouds the sun is shining.” “Yes, and somewhere below the sea there's solid bottom. But that doesn’t help a man when he falls overboard.” —Baltimore American. The quality of Old Overholt Rye has been unchangingly mainta’ ed for, over acentury. It is ripe in age—and exceed- ingly rich in flavor. Old Overholt Rye “Same for 106 Years” is is gparkli pure, temptingly delici- ous, uniformly wholesome and theni: It is a_ full-bodied, straight Penssylv Rye, aged in charred oak barrels and bottled in bond. There’ 's only one Qld Over- holt—none ‘* just as good."’ A. Overholt & Co., Pittsburgh, Pa. . + To iatroduce Old Overholt Rye to those who have not yet tried it, we will send, express prepaid, a case of 12 bottles of Old Overholt, 6 years old and bottled in bond, for $11! Send check or money order. MAKES THE PERFECT COCKTAIL, HIGHBALL OR RICKEY. Folder containing recipes of famous Bacardi drivks ‘Mailed ov request D.S, DEJONGH, 127 Water Street, New York aa ea Sea nae ak ‘ae