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Life, 1916-12-21 · page 32 of 36

Life — December 21, 1916 — page 32: what you’re looking at

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Life — December 21, 1916 — page 32: Life, 1916-12-21

What you’re looking at

This page contains **corporate advertising and light satirical content**, not political cartooning in the traditional sense. The dominant feature is a **Bell Telephone Company advertisement** celebrating employee loyalty and mutual support. The accompanying photograph shows workers helping each other, illustrating the company's philosophy that employees must serve the public through dedicated mutual effort. The page also includes several humorous anecdotes: - **"An Opportunist"**: A joke about Abie Cohen, a Jewish character type common in period humor, who sees a railroad accident and immediately tries to profit by inserting himself into the scene. - **"R.T." poem**: Satirizes Rabindranath Tagore (the Hindu philosopher then popular in America) as a condescending spiritual guru whose work publishers promote excessively. The remaining content is **product advertising** (champagne, wine). The satire is gentle and commercial rather than politically pointed—typical of Life's advertising-heavy format in this era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Loyal to the Service They Uphold Each Other’s Hands The public must be served. This is the dominating thought of the entire Bell organ- ization from the president down. Every employe feels the sense of responsibility that this working principle implies. The public must be served—efficiently, uninterruptedly. Inthe fulfilment of this policy, the manage- ment of the Bell System realizes that every individual employe must give undivided and undistracted effort and interest to his work. To assure this, every worker receives ade- quate remuneration, ample protection in case of illness and provision for old age. Allthese personal matters are cared for sothat the em- ploye has the least possible worry regarding AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One System One Policy An Opportunist A careless chauffeur in attempting to drive his car over the tracks of a Fail road was struck by a . the car ty thrown . After they had been picked up and placed in a com- le position Abie Cohen came along and inquired the cause of the trouble. Being advised that their car had been struck by a train, Abie asked if the com pany's claim adjuster had arrived to ef- fect a settlement. When he was told that his own welfare. His whole-hearted atten- tion can be devoted to serving the public. While each employe realizes that he is but a single factor, he understands that not only is supreme personal effort expected of him, but also a loyal support to every other telephone worker, Thereis something in the telephone organ- ization which imbues every employe with a spint of loyalty tothe public. All feel a direct responsibility for each other because each | recognizes that only by mutual endeavor can theyrenderthe high standard of service which isexpected of them. Theyuphold each other's hands so that the public may be served. Universal Service the adjuster had not reached the scene of trouble his countenance took on a pleasant smile and he said: “Vell, den, mof up and make room for me. Argonaut, 6€ QTANDING with reluctant feet Where the brook and river meet” she happened to remember that she had neglected to order next week's Lire from her newsdealer, so she immedi- ately hiked back to town. % MY DEAR, EXCEPT A PEW MORE PAIRS OF STOCKINGS FOR THE COLD WEATHER.” R. T. EADY to tell us how to think, And what to think, and when, Our Hindu-Buddhist dry nurse stands, The saintliest of men. Stands with a condescending look, And patronizing smile. He rouses me to expletives, He strangely stirs my bile. O Buddha! O Nirvana! Is That happy day in store When publishers shall cease to puff Rabindranath Tagore? Middleton Mills. OW much more we would enjoy youth if age came first. Great Western) Call Champagne “‘Brut Special 1903" “‘Special Reserve” | (absolutely brut) “Extra Dry” (medium) (very dey) Produced by the old French | slow method of fermentation in the bottle taking from six | lo seven years of lime. Great Western is the Only American Champagne ever awarded a Gold Medal at Foreign Expositions. lial Veshin, ie ~ Paris Exposition, 1900, France ition, 1889, France jon, 1910, Belgium 1873, Austria Brurelles Exi Vienna Expo Brurelles E: Rheims, N. Y. Oldest and largest producers of Champagne in America Clima not E Now Modert