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Life, 1916-12-21 · page 31 of 36

Life — December 21, 1916 — page 31: what you’re looking at

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Life — December 21, 1916 — page 31: Life, 1916-12-21

What you’re looking at

The page contains mostly **advertising and book reviews**, not political cartoons. The small sketch (top left) is a humorous domestic scene: a child asks his mother "It seems easy enough—if I could only put me mind to it!"—suggesting laziness or lack of focus. This illustrates a book review discussing letters home from a soldier in World War I. The main content is a **Rigaud perfume advertisement** featuring classical and romantic imagery (Alexander the Great, the woman Roxana, classical figures). It appeals to sophistication by invoking ancient history and "Persian nights" while actually promoting modern convenience—Rigaud has made maintaining femininity simpler for "the woman of today" by offering an integrated product line (perfume, powder, creams, etc.). The advertisement conflates "modern skill" with "ancient wisdom," suggesting that contemporary beauty products allow women to effortlessly embody timeless feminine allure. This reflects early-20th-century marketing that positioned consumer goods as democratizing luxury.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ALEXANDER, it was, who sighing for other worlds to conquer, suc’ cumbed to the charms of a woman— Roxana, while the Bulbuls sobbed their plaintive notes ‘neath the star dust of a blue-black Persian night. “\T SEEMS EASY ENOUGH—IF 1 couLD 5 With Tartar Musk, civet, sandal, ONLY PUT ME MIND 7017!" '’ Ambergris, jasmin and rose, Roxana : } hasized her personality. How much The Latest Book d ae ons ; simpler her task would have been had (Continued from page 1137) i she the opportunity to use Ostend, and was killed early in 1916. During the time of his service he wrote :. - " home such letters as any young fellow * e J of twenty-one might be expected to dash fe Y off under the circumstances—letters that, : vi L au S taken individually, would appear to be of the most negligible interest. Yet the | series of these letters, as now collected . and published under the of “With : the Flying Squadron " (Macmillan, $1.25), : | Mary Garden Perfume ly home to us, as no amount of sophisticated description could, the ‘ | Rigaud has simplified the task very feel and texture of the life he lived. ‘ . . for the woman of today in presenting FRIEND from Buffalo told me last i] ; f° week that he had asked direction Mary Garden Perfume, Toilet Water, from four different men on Forty-second oats AE eS Sache, Talcum and Face Powders, Rouge Street, and that the first three had said they were vstrangerd themelves, wile (Vanity Case), Lip Stick, Massage, Cold the fourt! ad answered, “ lon’t know, oecanh ae and Greaseless Creams, Soap, Breath I'm sure—you see—I live here.” The next day I happened to receive a copy of Tablets and Hair Lotion. the first of a new series of American guide books, “ Rider's New York City and Vicinity” (Holt, $3.10), and quite | naturally went to reading it. Are you a stranger yourself? Or do you, too, | RIGAUD happen to live here? And in cither case, Paris—NewYork have you a little Rider in your ho: If not, get one. J.B. Kerfoot. i If This Catches Your Eye ||” CHRISTMAS LIFE concentrate on this fact—no horse nail holds a shoc like ORD CHESTERFIELD sought to Don’t nail or tack Holiday greens or decorations he Capewell."” It has half again the tensile strength of : i to your walls, Use those dainty little transparent aay ciker Gell, make his son not only a polished Moore Glass Push-Pins It pays to have your, shoer use Cape- CN 5 gentleman but a wise man as is shown My destroy the paper or the woodwork. | We will cll nals. Best in the world at fale te ia ross! || by this extract from one of his letters: ay Sarno eg and. hae: charenine: Siry, Hee Don't forget the brand—"Capewell.” plas | 10s oat CUBA A WINTER PA ADI S E MOORE PUSH-PIN CO., Dept. 32, Philadel, Title of a beautifully illustrated 64 page booklet telling you all about ; the enchanting island of Cuba sent on receipt of 3 cents postage. his weekly copy of Lire. Therefore be sure to order it in advance from UNITED: RAILWAYS OF HAVANA , -wsdealer”” Frank Roberts, G. P. A. Suite 1123 42 Broadway, New York some newedealer: “No person of culture wishes to miss comicbooks.com