Life, 1916-12-07 · page 16 of 94
Life — December 7, 1916 — page 16: what you’re looking at
What you’re looking at
This page contains **primarily advertisements and light satirical commentary**, not political cartoons. **"Scattering Shots"** features a poem by Hazel Macfarlane about a woman nostalgically recalling her slim wedding days through old trousseau gowns—humor about aging and weight gain common to the era. **"The Flawbiters"** satirizes intellectuals who gain status by constantly criticizing everything (art, literature, neighbors). The piece references Tolstoi's doctrine that fault-finding confers intellectual superiority, calling this tendency "Flawbitis"—a disease of chronic criticism. It suggests such people could never organize politically because they'd endlessly criticize each other's candidates. **Advertisements** dominate: Herbert Tareyton cigarettes in an Opal Humidor ($1.25), a globe-themed bookstore promotional, and Carstairs Rye whiskey (Est. 1788). A small illustration shows a mother and child, with dialogue about the boy being "good"—likely part of an advertisement. The page reflects 1920s attitudes toward intellectual pretension and consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Scattering Shots MEMORABILIA ba OW dear to my heart” are the gowns of my trousseau As trips to the garret reveal them to view. In them, I recapture “that first careless rapture” Of waist, cighteen inches, and bust, thirty-two. It's not that they thrill me and tenderly fill me With memory of honeymoon kisses from Jim; But sweetly and sadly and gladly and madly They speak of the days when I used to be slim. Hazel Macfarlane. The Flawbiters LSTOI has laid down the doctrine 7 ns i that if one wishes to acquire a rep- Our Holiday Gift to You & utation for intellectual superiority he has but to criticize. To pick flaws in every- NE Hundred Herbert Tareyton London Cigarettes thing—the paintings in an art gallery the latest book, one’s neighbor—is to mount the ladder of intellectual fame. Flawbitis is by no means new. Tolstoi did not claim that it was new. He called in the Holiday Opal Humidor make a gift you are proud to give and a man is glad to get. Herbert Tareyton Cigarettes are fine—“ There’s something about them you'll $ , like.” The hundred Herbert Tareyton London Cigarettes in the Opal eee GEE ah lisease, Flawbitis, is Humidor cost $1.25—exactly the price of five regular packages of twenty. unquesiionstly: oid, ie kaw never fleur. The Opal Humidor is our Holiday gift to you, ished as it is now flourishing, probably If your tobacconist hasn't this Herbert Tareyton Holiday Package, send us $1.25 and because it has never had the right soil. we'll prepay it to you. Certainly, in America, to attempt to dis- a cover a person who has not a touch of Falk Tobacco Co., 58 West 45th Street, New York City Flawbitie would be A. fatlle andertakiag TOSSASU ASSTI/AURSSSU/ SSSI RSIS The Flawbiters, could they be organized, would undoubtedly carry the presidency. The main difficulty is that they would never agree which man to put up, but would pass most of their time in picking flaws in the candidates. The antidote for Flawbitis is, of course, to overlook the minor defects, to lend one’s self to the spirit of the oc- casion, to remain in sympathy with the object. This requires, however, so much first band knowledge, united with pa- tience and experience and charity, that no person of any superior intelligence in these smart days can be expected to un- dertake it. SSS N / en MUA y E | a. NS es Est-1788 protective Loco The nation’s & good “nighteap” “you've FoscorreN 10 ASK cop 70 Masiesl 4 for MAKE YOU A GooD Boy to keep good 128 years. “SINCE 1788. “Ge wiz! MOTHER, 1 DON’s WANT TO . | -1T MUST BE ANY GOODER THAN 1 AM. 1 DON'T BE- LIEVE 1 COULD STAND 17.” e & HAVE MERIT”