Life, 1916-11-30 · page 38 of 42
Life — November 30, 1916 — page 38: what you’re looking at
What you’re looking at
This Life magazine page (page 954) is primarily **advertising and filler content**, not political satire. The main advertisements are: 1. **Havone Cigarette Cases** — luxury accessories for well-to-do smokers, emphasizing that properly organized cigarettes represent refinement and social grace. 2. **Gibson's New Cartoons** — promoting Charles Dana Gibson's book of social satire drawings (Gibson was Life's signature cartoonist). 3. **Carstairs Rye Whiskey** — establishing brand continuity since 1788. The cartoon content includes two small humorous anecdotes: one about a youth asking to borrow skates (referencing a Richelieu quote about "no such word as fail"), and another WWI-era military joke about a soldier requesting sympathy and clothing after flood damage. The **engagement correspondence card** is satirical filler—a template for wealthy engagements, humorously listing gift suggestions (stocks, bank checks, furniture) with the assumption that wealthy families would announce engagements formally. Overall, this reflects **1910s consumer culture** and upper-class social conventions rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE man who makes an Art of living carries his cigarettes in a Havone Case. His cigarettes are not crushed to- gcther, mussed or broken, as in the ordinary case; but upright, each in its own compartment, clean and inviting. By the grace of Havone, the act of offering a friendly smoke becomes an accomplishment. The Havone is as casily filled as the ordinary cigarette case. Havone Cigarette Cases are made in heavy Silver-plate, Solid Sterling and 14 K Gold. The silver-plated cases at $5 are especially popular. If your dealer hasn't stocked up on the HAVONE, send us $5 and we will mail you one direct—eizher plain finished, or with mon- ogram spot, or one of the all-over patterns. At any rate, send us your name on a post> card for one of our handsome catalogues. HAVONE CORPORATION, Dept. C, 21-23 Maiden Lane, New Ys-k 1 WANT TO ASK IF YE'LL LEND R SKATES TO-DAY.” “ T N the bright lexicon of youth,” re- marked Cardinal Richelicu,“ there's no such word as fail,” probably mean- ing that a bright youth never fails to order Live in advance from his news- dealer. Dvrixe the severe storm that flooded Galveston and caused some loss of life and much damage to property, an artil- lery officer, on leave of absence, tele- graphed to his superior officer in com- mand of the Coast Defenses at that point: “ Sympathy to the regiment; where are my clothes? The answer he received was: “Sympathy from the regiment—you have no clothes."—Everybody's. x] 1 ars mn q Correspondence Card For tne Use or Busy Peorte Durtxc tHe ENcacement Season (Words not needed may be deleted) [ hear you are engaged to..... Please accept my hearty cong tions. Again congratulations! L hope you will let me know when you expect to be married. In plan- ning your household you may count on me for the following: Clock Jewelry Mission Furniture Croquet Set to the value Books of Seca ax9 Cream Jugs Stock Certificates Bank Check U. S. Postage Stamps I learn, too, that your ffiancé ), V fiancée f "8°77 Y88TS ouster j than you. That is as it should be. A letter follows at the carliest oppor- tunity. older Yours, with my love, GIBSON NEW CARTOONS A BOOK OF CHARLES DANA GIBSON’S LATEST DRAWINGS This, the first Charles Dana Gibson book in five years, contains the cleverest of his recent drawings—those two most successful series, “Tragic Moments’’ and advice to the ‘‘Men- tally Unfit’’ and much graphic satire upon the follies of the day $2.50 net. Fifth Avenue New York Charles Scribner’s Sons S SN Rye 4 EST-1788 As good in 1916 as it was 128 years ago. In the protective bottle—“‘a good bottle to keep good whiskey good