Life, 1916-11-30 · page 36 of 42
Life — November 30, 1916 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising for Mark Twain's complete works**, disguised as editorial content and book review. The large illustration depicts **Joan of Arc on horseback**—a reference to Twain's 1896 biographical novel "Personal Recollections of Joan of Arc." The accompanying text promotes this book as Twain's masterwork, calling it sublime and historically accurate. The advertisement emphasizes Twain's American frontier origins ("born poor," "shabby little town on the Mississippi") to establish him as an authentically American voice—a common marketing strategy of the era. The sales pitch is urgent: the final edition is "in sight," paper prices have risen post-war, so readers should buy the complete 25-volume set "before the price goes up." This creates artificial scarcity to drive purchases. The page uses celebrity endorsement and emotional appeal ("German Emperor and English King...all alike, wept for him") rather than straightforward advertising. The book review section on the right appears coincidentally timed to reinforce the product promotion—a common publishing practice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2p ap) al a) ». The Only Girl -\Who Commanded To us whose chuckles had turned to tears over A Nation’s Armies A simple little girl of sixteen played one day in a little lost village. The next year, in supreme command of all the troops of France, she led them in triumph to victory. Great dukes bowed before this girl who could not read. Sinful men, men who had cursed and drank and murdered all their days, followed her meekly. It is the most dramatic, the most amazing story in the whole story of human life. In the dim, far-off past, Joan of Arc went her shining way in France—and her story was never told as it should have been till it was told by an American— MARK TWAIN Huckleberry Finn”"—to us who felt the cutting edge of “Innocents Abroad”"—the coming of Joan of Arc from the pen of Mark Twain was no surprise. We were ready to receive from him this book. It has almost the licity, the loftiness of the Bible—it has a whimsical touch which makes it human, Mark Twain's Joan of Arc is no cold statue in a church—no bronze on a pedestal, but a warm, human, loving girl. Read “Joan of Arc” if you would read the most sublime thing that has come from the pen of any American. Read “Joan of Arc” if you would know Mark Twain in all his greatness. It is accurate history, told in warm story form. Get Your Set For Christmas Before The Price Goes Up 25 Volumes The Great American Born poor— growing up in a shabby little town on the Missiasippi—a pilot— asceker for gold—a print- cr—Mark Twain was molded on the frontier of America. The vastness of the West —the fearlessness of the pioncer—the clear philos- ophy of the country boy were his—and theystayed with him in all simplicity to the last day of those glorious later days when German bmperor and English King, Chinese Mandarin and plain American, all alike, wept for him. Novels Hamor Stories Essays Travels History This is Mark Twain's own set. This is the set he wanted in the home of each of those who love him. Because he asked it, Harpers have worked to make a perfect set at a reduced’ price. Before the war we had a contract price for paper, so we could sell this set of Mark Twain at a reduced price. The last of the edition is in sight. The price of tH has gone up. There can be no more Mark Twain at the present price. Life 1-30-16 mane ao BROTHERS Franhiia Sevare New Tork ‘Send me, all charges prepaid, a set of Mark Twain's works in 25 vol- umes, illustrated, bound in handsome green cloth, stamped in gold.gold tops and decided edges, If not satisfac- tory, I will return them at your expense. Otherwise Iwill send you $1.00 within § days and $2.00 month for 12 months, thus getting the benefit of your half-price sale. Send the Coupon Without Money There never again will be any more Mark Twain at the present price. Get the 25 volumes now while you can. Every American has got to have a set of Mark Twain in his home. Get this now and save money. Your children want Mark Twain. You want him. Sead this coupoa to- day, now, while you are looking at it. me HARPER & BROTHERS Franklin Square, New York The Latest Books HE war has brought out many “hu man documents.” And there have appeared all sorts of attempted sum- mings-up of “phases” and of more or less ambitious and technical elucidations of campaigns and of strategy. But in no single instance have these clements— the immediacy of experitnce and the per spective of comprehension—been fused into so succinct, so elucidative and so living a whole as in the volume that John Masefield has just published under the title of “Gallipoli” (Macmillan $1.25). To compel, by mere words, so complete a visualizing of an_ intric terrain; to bring home to readers half a world away the actual élan of those youth-thrilled hosts ; to break, before our cyes, in the endless hell of those scarred hills, everything but the spirit of those who assailed them; and to leave us at the last both thrilled with the epic qual ity of the adventure and cognizant of the ineptitude that wrecked it, is “report ing” raised to the plane of genius. O vivid a personal realization does Masefield give us of the ground, the co-operating units in the campaign and the history of their wasted heroism, that in reading the “close-up” record of the experiences of a single corporal in the Newfoundland contingent, John Galli shaw's “Trenching at Gallipoli” (The Century, $1.30), one’s recognition of the localities, the regiments and the events which form the setting for the individ ualized narrative is almost that of a staff veteran, listening, at some later re union, to the detailed personal reminis cences of a private. One reads them with an understanding that by themselves they could not supply. One multiplies them by ten thousand and masses them into the epic setting of their known sur roundings. ND while we're on the war, here is a good thing of quite another kind —a volume in which jingles are more Prominent than genius, but which, never- theless, swings us along into a succession of vivid realizations, “Rhymes of a Red Cross Man" it is called (Barse and Hopkins, $1.00), by a Canadian member of the allied ambulance corps, Robert W. Services They have been done on the spot; are written in the various ver- naculars of the front; and their metrical march-time is quite frankly that of the brass band or the hurdy-gurdy. But they make movies in our minds, and they get over to us what it is that makes the men fight. See ‘S new novel, The Trufflers — (Bobbs-Merrill, $1.35), is hereby confidentially com mended to anyone who wants a good time, who would like to see the animals fed in that much-talked-of but little known menagerie of art, insurgency and iconoclasm, Greenwich Village, and at the same time appreciates the deft com bining of a good story with a clarifyingly humorous criticism of the latest intel- Jectual fads. Mr. Merwin was born a Ccomicbooks.com MERWI