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Life, 1916-11-23 · page 33 of 40

Life — November 23, 1916 — page 33: what you’re looking at

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Life — November 23, 1916 — page 33: Life, 1916-11-23

What you’re looking at

This page mixes book reviews, advertisements, and political commentary typical of Life's satirical format. **Left side** features book reviews, including commentary on works by John Masefield and Don C. Seitz about newspaper training. There are also ads for Stromberg motor devices emphasizing reliability during WWI and peacetime. **Center/right** contains a Federal Motor Truck Company advertisement celebrating modern business expansion and delivery fleet modernization—a straightforward commercial pitch. **Bottom section** titled "Down with the Custom House!" is the satirical commentary. It argues that U.S. customs houses are obsolete, "antediluvian" institutions whose only function is to fuel pointless tariff debates in political campaigns. The author suggests eliminating them would improve national happiness and eliminate repetitive, meaningless campaign arguments about tariff rates. This reflects early 20th-century free-trade sentiment and frustration with protectionist trade policy rhetoric that dominated American politics.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

oe Nha oie “PAST AND Loose” The Latest Books (Continued from page 908) just fighting his way to success, whom the sudden death of a woman drives, ip a spirit of semi-mystic idealism, to the undertaking of a medical mission to Cen- tral Africa. The reviewers who neglect- ed it when it appeared missed a splendid chance to base prophecy on “ promise.” There is the full Masefield vividness in it and much of the Masefield power. But the idealism upon which these are finally focussed still waits for the Masefield un- derstanding. ‘O watch an expert verbal broncho- buster show off the paces of his pet hobby is a pleasure, even if you do not propose to ride the beast yourself. Don C. Seitz's volume on “ Training for the Newspaper Trade" (Lippincott, $1.25) doesn't really tell you how to train for it, and isn’t meant to. It isn’t a guide; it’s a gospel. It makes you want to sell all that you have and buy a cub reporter's job. And it is good medicine to want to do anything that hard, even for half an hour. Only,don'tdoit. J.B. Kerfoot. “Somewhere Thouands of Sromberg-equlpped cars are endoring hrart-hreak. lg service and pertenming micacelous feots la the grest world war where 1008 reliaiitity, service and spect are abgolute necessities. In America thousands upon thowtnds of Suomberg-eqsipped ars are perforining equally wondertel teats. name, yearand model of your car and learn to insure . better service and gasoline economy this winter. H STROMBERG MOTOR DEVICES Ci Dept. 1112, 64 E. 25th St., Chicago Carry on a Larger Business— FEDERAL ic The Modern Merchant Builds for Tomorrow Store space is enlarged—sales men and women are trained to more efficiency—office methods are systersatized— customer service is improved—no item of businesy building value is overlooked. That is why the delivery service must be modernized to the minute. The store in the illustration above has just found it necessary to double their floor space—they now occupy an entire city block. They operate a Fleet of Federal Trucks for delivery. They have Federalized and Business is Booming. You can carry on a larger Business and Build for the Future with Federal Trucks. Why don't you investigate? We will give you some valuable information. Write for Blue Book of Traffic. The Federal Motor Truck Co. Detroit, Michigan Down with the Custom House! Onn. of the most dispensable institutions in this country is the custom house. If all these musty specimens of the antediluvian age, with their sad-faced crews of mustier inhabitants, were swept into the discard our fair nation would not have quite so many reasons for hanging its head with shame, and human happiness would take a little firmer grip upon itself. Without the custom house there never again would be a tariff issue in a campaign. With no tariff at all there could not possibly be any argument as to whether it should be high, low, medium, rare or well done. But so long as the custom house survives, no campaign will be complete without those same old platitudinous arguments which prove nothing. comicbooks.com