Life, 1916-11-23 · page 25 of 40
Life — November 23, 1916 — page 25: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **Goodyear tire advertisement** from Life magazine (page 909). The image shows a giant tire dominating Fifth Avenue in New York City during what the caption describes as "the greatest automobile parade away in the world." Below are period automobiles and crowds of spectators. The gigantic tire serves as a visual spectacle to advertise Goodyear's "Cord Tires." The text is purely promotional, emphasizing that these tires combine "suppleness" with strength, offering comfort, security, and longevity. It lists product types and notes availability at Goodyear dealers. The only potentially noteworthy element is the scale of the tire display itself—using an enormous public monument to dominance on Fifth Avenue reflects early 20th-century automobile industry optimism and advertising's embrace of dramatic visual spectacle.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
iad ag Pa 909, ee ee Fifth Avenue, New York, before the Hotel Plaza and the Sherman Th ese Are B etter ‘Ti res— statue — the greatest automobile parade way in the world, waa ont ge my They Are Strong and Supple Both Goodyear Cord Tires are supple—pliant—yielding. They do not fight the road. Peculiarly, however, Goodyear Cord Tires combine this suppleness with unusual strength. They meet obstructions easily, giving readily under their impact, fairly absorbing them. ‘Their recovery is instant and positive. But—supporting their flexibility, guaranteeing their staying power —is stubborn stamina, inbuilt and invariable. Asa consequence, Goodyear Cord Tires offer very real advan- tages—in greater comfort, in surer security, in longer wear. They are better tires—your car will prove it. They are better tires largely because of the Goodyear method of construction, we know. But they are better tires chiefly, we believe, because of the Goodyear intention to make them so. And because of the Goodyear principle of putting full value into every product bearing the Goodyear name. Full value—in money, materials and miles—you’ll find it in Goodyear Cord Tires. Their quality makes them higher-priced—and detter. On any car, and over any road. They come in No-Hook and Q. D. Clincher types, in both All- Weather and Ribbed treads, for gasoline and electric cars. Goodyear Tires, Heavy Tourist Tubes and “Tire Saver"* Accessories are eayy to get from Goodyear Service Station Dealers everywhere. The Goodyear Tire & Rubber Co., Akron, Ohio = =) mo r—) comicbooks.com