Life — November 9, 1916 — page 7: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page 799 This page contains **fake advertisements** satirizing contemporary products and social issues. **"Shakemupp Shock-Absorbers"** mocks automotive technology with absurd imagery of cars bouncing chaotically—likely satirizing exaggerated marketing claims about new suspension systems. **"Delilah Hair Encouraged"** ridicules hair loss remedies by suggesting the product makes you bald (referencing the biblical Delilah who caused Samson's downfall). The pun "Or-Makes You So" suggests false advertising. **"Wrack Your Face with JAWGO"** parodies gum advertisements by showing destructive outcomes instead of benefits. The **"Osteopathy vs. Hay Fever"** article describes a dubious medical treatment claiming osteopathy cured hay fever patients, reflecting contemporary skepticism about alternative medicine's inflated claims. These pieces mock early 20th-century advertising's exaggerated health and product claims.