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Life, 1916-11-09 · page 7 of 40

Life — November 9, 1916 — page 7: what you’re looking at

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Life — November 9, 1916 — page 7: Life, 1916-11-09

What you’re looking at

This page contains **fake advertisements** satirizing contemporary products and social issues. **"Shakemupp Shock-Absorbers"** mocks automotive technology with absurd imagery of cars bouncing chaotically—likely satirizing exaggerated marketing claims about new suspension systems. **"Delilah Hair Encouraged"** ridicules hair loss remedies by suggesting the product makes you bald (referencing the biblical Delilah who caused Samson's downfall). The pun "Or-Makes You So" suggests false advertising. **"Wrack Your Face with JAWGO"** parodies gum advertisements by showing destructive outcomes instead of benefits. The **"Osteopathy vs. Hay Fever"** article describes a dubious medical treatment claiming osteopathy cured hay fever patients, reflecting contemporary skepticism about alternative medicine's inflated claims. These pieces mock early 20th-century advertising's exaggerated health and product claims.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE Advertisements You Have Never Seen Spakemmp Shock- Absorbers. . KEEP YOU IN THE OPEN All P| The Second Look HE War Department experts are going to take another look at the ‘Lewis gun. The Lewis gun was in- vented by Col. Isaac N. Lewis, U. S. A,, and offered by him to the United States War Department without charge. The War Department took a look at Col. Lewis's offering, gave it a trial before ordnance officers, accepted their verdict that it was not particu- larly good, and rejected the gift. Since that time the British army and the French army have secured the rights to the Lewis gun, and are now using it to perforate Germans with much gusto and enterprise. The British and the French regard it as one of the most effective and expe- ditious German-puncturers in their en- tire kit of tools. This being the case, the United States War Department experts are going to take their second look at the Lewis gun. This time the gun will present a number of fetching and attractive aspects which were en- tirely missed on the first look. It is going to be recommended for use in the United States army; but instead of being a gift it is going to be pur- chased from its present owners at a cost of a large number of dollars. An expert is a person who saves money for his employers by taking one look vi h Your Sconce With Delilah ENCOURAGER, Finds You Bald Or Makes You So. at a problem and announcing the cor- rect result in a loud, penetrating voice, while the other employees stand around helplessly and wonder what the expert is going to say. The War De- partment experts never make good on their first looks. They guess wrong; and then, after somebody else has given the correct answer, they guess again, whereupon the government be- gins to write cheques feverishly in or- der to remedy their first erroneous guess. Offhand, one would say that the United States army would save itself from a plentiful amount of em- barrassment, expense and ridicule if it should sever connections with its present corps of experts and hire a few who have a bowing acquaintance with expertness. Kenneth L. Roberts. GS, Gum For The More Advanced Osteopathy vs. Hay Fever A year ago, if you had as much as mentioned ragweed to one of these thirty men and women you would have started a paroxysm of sneezing, while a bouquet of golden- rod to them was as a red rag to a bull.—Philadelphia North American, Y T these thirty men and women, some of them having suffered with hay fever for fifteen and twenty years, have all been cured by osteop- athy. After having been under treat- ment and recovered, they were taken out in automobiles and subjected to every known test. “They plucked golden-rod, . . . passed meadows where the pollen-polluted winds swept the poison dust in their eyes, noses and mouths, Anybody who has had hay fever or who has scen persons tor- tured by it will better appreciate what the test meant.” These patients were all treated by Dr. John Bailey at the Philadelphia College of Osteopathy. This is the second year that Dr. Bailey has given his demonstration. RS. NEWLYWED: John, dear, is it you or I who takes cream in our coffee? comicbooks.com