Life — November 2, 1916 — page 38: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

EEE LUDEN S Stop Rainy Day Sneeze Feet wet— clothing damp? Take Luden’s to prevent after effects. Give Quick Relief. Inthe Yellow Box LUDENS MENTHo” COUGH DROPS Coughs and colds quickly respond to Luden'’s— as do other ailments of the throat and nose. WM. H. LUDEN, Mfg. Confectioner, READING, PA, trivial utterances reported, all these and other things tend to give him a fictitious importance, People flock to see him, and when he is denounced by an enemy, as a genera! rule this has only the effect of adding to his popu- larity. It is when he has run his course of advertisement that he is then seen in his true light. A first-class mind is almost always at a disadvantage with its contemporaries. The men whose names we sce con- stantly in print are almost all of them second-class men. A trick of catchy oratory, a large, dignified physical presence, a sort of talent in drawing a crowd, are the things which draw these men to the front pages. A first- class mind has no time for these things. A Newton, a Kepler, a Kant, a Shakespeare, did not create their work between stump speeches. Our Second Rate Public Men EVERY public man is over-estimat- ed, just as cértain well advertised articles acquire in time an atmosphere of false invulnerability. The most foolish things a public man does are not at the moment understood by the public, So great is the glamor about the man that the public does not credit them. The fact that the man’s name is constantly occurring in the newspa- pers, and his oftentimes silly and Herbert fey ton London zy ton RT TAREYTON LONDON Herbert Tareyton Lendeo Smoking Mixture fb $0®—Sample on request Falk Tobacco Co, $8 West 454% St.New York James J. Hill—O. Henry—Chas. W. Eliot TREWORLDS WORK FOR NOVEMBER The Authorized Life of James J. Hill An intimate and interesting biography of the great Empire Builder, who started for India and landed in St. Paul. Flying for France A personal story by James McConnell, an American aviator, giving his experiences when flying over besieged Verdun. Universal Service Charles W. Eliot, ex-president of Harvard, writes with his characteristic vigor and insight on this all important and timely subject. A Chapter from the Life of O. Henry By Dr. C. Alphonso Smith of the University of Virginia—a life long friend. The first authoritative account of a part of the life of the greatest recent American short story wnter. How to Avoid Pneumonia Another of the Health articles that are creating such wide attention and helping so many people to keep well. Our Military and Naval Air Service A well illustrated article by Frank C, Page showing how aviation has taken on a new impetus in the United States. This is only a partial list —but it serves to show how essential it is to read this magazine of vigorous interpretation each month. To acquaint new readers with the human quality and broad sweep of THE WORLDS WORK we will send the next five issues of the magazine to any new/reader Send me the next five issues of the World’s | Jf who clips the coupon and sends Work. I enclose $1.00. — one dollar. B A Name...ssesocsesosescesecs seeeeeeee aeeeee Doubleday, Page &Co.,GardenCity, N.Y. cs AURIS. cee eseseeneennees ecsusdesessessesel | Folae Doubleday, Page & Co. L.11-2-16 Garden City, New York Ccomicbooks.com