Life, 1916-11-02 · page 31 of 46
Life — November 2, 1916 — page 31: what you’re looking at
What you’re looking at
This page from *Life* magazine is a straightforward car advertisement for the Chandler Six automobile. The illustration shows an elegantly dressed woman admiring a convertible coupe parked outside an upscale building with arched windows, emphasizing the vehicle's luxury appeal to wealthy consumers. The ad highlights the Chandler Six's mechanical reliability combined with various body styles—convertible coupe, sedan, limousine, and touring car—with prices ranging from $1,295 to $2,595. The copy targets purchasers already familiar with the brand's reputation for engineering excellence. There is no political cartoon or satire here. It's a period advertisement reflecting 1920s automotive marketing that positioned cars as luxury status symbols for the affluent. The Chandler Motor Car Company was based in Cleveland, Ohio.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHANDLER SIX 4 PASSENGER CONVERTIBLE COUPE Distinguished Cars “Tose purchasers who are familiar with the mechan- ical excellence of the famous Chandler Six chassis welcome the opportunity of securing, combined with this mechanical excellence, various inclosed bodies of most pleasing character. These include the four-passenger convertible coupe, from which the windows may be quickly removed for open driving, the seven-passenger convertible sedan and a luxurious limousine of very latest design. Convertible Coupe $1895 Convertible Sedan $1895 Limousine $2595 Seven-Passenger Touring Car $1295 Four-Passenger Roadster $1295 (All priced £0, b, Cleveland) Closed car Booklet mailed upon request Chandler Motor Car Co. 1711-1741 East 131st St. Cleveland, Ohio Dealers in all Principal Cities and Hundreds of Towns