Life, 1916-10-26 · page 34 of 46
Life — October 26, 1916 — page 34: what you’re looking at
What you’re looking at
This page mixes humor columns with period advertisements. **"Our Foolish Contemporaries"** presents three brief satirical anecdotes mocking everyday human foolishness: a man chasing his own hat thinking it's in a neighbor's yard (actually chasing their hen); a woman's backhanded compliment about a guest's singing; and a pessimist's quip about "peace at any price." The dominant content is advertising for the **DIM-A-LITE**, an electrical light dimmer attachment—a genuine product innovation allowing households to regulate electric lamp brightness (rather than the binary "all on/all off" of standard switches). The ad emphasizes convenience and energy savings. Secondary ads promote Abbott's Bitters (a patent medicine tonic), Egyptian Deities cigarettes, and Bell-Ans antacid. The page reflects early 20th-century American consumer culture: nascent electrical conveniences, patent medicines marketed as cure-alls, and cigarette brands with exotic (Egyptophile) branding. The humor is gentle, domestic, and era-typical.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
728 OLISH CONTEMPOR ARIES BOG Wrong ee With a wild sweep the wind tore round a corner and removed the hat from the head of a respectable and near- sighted citizen who chanced to be pass- ing. Peering wildly round, the man thought he saw his hat in a yard, behind a high fence. Hastily climbing over, he started to chase it, but each time he thought he had caught it it got yet another move on. Then a woman's angry voice broke on his ears. “What are you doing there?”.she de- manded, shrilly. He explained mildly that he was only trying to retrieve his hat, Whereupon the woman said, in wonder: “Your hat? Well, I don’t know where it is, but that’s our little black hen you're chasing !""—Tit-Bits, AT BEAR sr WATER 50 cents the case of 6 g toppered bottles Ar an evening party the hostess had coaxed a protesting guest to sing. After im smiling, she said, “ you must never tell me again that you can't sing— I know now! "—Argonaut. Wino Jelly when flavored with Abbott's Bitters 1s more delightful and healthful. Samplo of bitters by 25 eta, in stamps, C. W, Abbott & Co,, Baltimore, Md. “T ax in favor of peace at any price.” “Yes,” replied the pessimist; “ but suppose you wake up some morning and find you haven't got the price?” —Washington Star. As an attachment sothet to screw into ‘any common socket already installed, and atantl DIM-AcLITIeé The DIM-A-LITE avoids the great dlissdvantage of electric lights—the impossibility of regulation. With the DIM-A-LITE, each lamp may be separately turned up or down, like gas. Without the DIM-A-LITE, lights are either “all on" or out; no choice between full illumination and total darkness, You can get the DIM-A-LITE In the Three Forms Shown As a permanent fixture socket which re- places the ordinary hey or pull chain if any lamp. This type can be in- socket: This type should be installed by iy attached by anyone. en electrician. ortable, with convenient, holder for attaching: to bed “orto canywheres: Tate has cord and attachment plug, ay be instantly connected to the ordinary lamp socket. IDE gives full light to read by, softer light to rest by, dim light for bath a dim glow for sick room or nursery. At electrical and hardware dealers, or by mail postpaid. "Write for" Facts on Saving of Current” Wirt Company, 5516 Lena. St., Philadelphia, Pa. FIVE CHANGES OF LIGHT A tetter’s story.—Compound interest is a powerful thing. Bill and Jim, both in khaki, breasted the counter the other day, and one—the financial member of the party—asked: “ Does this bank give compound interest?” On being told that it did, he placed 3d. on the mahogany and said, “Bill and me want to know how long it will take this traybit to double itself, so as we can both have a drink.” It took only two minutes. —London Opinion. be or not to be—that is the ques- tion. Whether ’tis nobler in the mind to suffer From not being able to get one's copy of Lire Or to have the foresight to order it in advance from the newsdealer. Absolutely Remove Indigestion. One packagi proves it. 25c at all druggists comicbooks.com