Life — October 26, 1916 — page 33: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ook from sed imsor e of JOHN W. BATE’S 1711 MODEL 26 EXTRA FEATURES 73 NEW CONCEPTIONS $1325 F. O. B. RACINE FOR S$ DARD MODE 127-INCH WHEELBASE HIGH-SPEED MOTOR—48 H. P. Sixty Smart Cars in One Mitchell Exhibition Models 500 Extra-Fine Creations The Mitchell enclosed bodies for 1917 are now ready for exhibit at next year’s Shows. The ablest artists we know, de- signers and craftsmen, have devoted nine months to these superb creations. For we intend them to reveal some new standards in fine cars. Our experts examined 257 models —the latest European and American types—to miss no known attraction. And sixty of the finest each contrib- uted some new ideas in luxury and beauty. To these we have added many touches of our own, And some quite important features. So each Mitchell enclosed body excels any rival’ in a good many ways, you will find. And we don’t believe that you will find one wanted detail lacking. Only 500 This Fall We have built only 500 of these extra-fine models, including winter cars and the cars for all seasons. These are supplied to the leading Mitchell dealers. Even the largest cities get but a few of them. The chief purpose of these cars is to bring new prestige to the Mitchell. To show what efficiency nveans in fine bodies, as we’ve shown what it means in the chassis. These 500 exhibition cars, in the hands of our dealers, are scattered all over America. But the largest dealers have a very small allotment. So, if you want one, it requires immediate decision. It is too late to build more of them. And, anyway, the over- demand for our open cars forbids. New Four-Season Models The Four-Season Models—cars for all weathers—will excel in popularity. One is the Springfield-type Sedan. A 7-passenger Sedan, with all a closed-car’s luxuries. But whose plate-glass sides disappear when not wanted, giving a light, open touring car. 3 One is the Cabriolet-—a Coupe whose windows drop, and whose top falls back to make an open Roadster. Then a new type of demountable top. Mitchell Models ssenger Roadster, $1325 enger Touring Car, $1325 enger Touring Car, $1360 je Top Only, $300 Extra ssenger Cabriolet, yenger Coupe, Springfield Sedan, enger Limousine, All prices f. 0. b. Racine Three New Four-Season Types Coming Closed-Car Styles There is also the Mitchell Limousine —the masterpiece of body-building. And the Mitchell Coupe for four. In both of these the windows drop. And both have every dainty touch that ex- perts have yet conceived. Our 20% Extra Value We lead you to expect in all Mitchell models at least 20 per cent extra value. If you don’t find it—in lower price or added features—you have reason to complain, That extra value is due to John W. Bate, the great efficiency engineer. It is due to his factory savings, In this model plant with its up-to-date equipment, he has cut our factory costs in two. Ninety-eight per cent of the Mitchell is built under these efficiency methods, and in our own shops. The saving we make is enormous. 50% Over-Strength Mr. Bate has made in the Mitchell car over 700 improvements. Each important part is designed and tested for 50 per cent over-strength. There are 440 parts made of toughened steel—either drop forged or steel stamped. All major strains are met with Chrome-Vanadium steel. And 26 extra features are included, for economy, strength, comfort or convenience. So the Mitchell represents, in every de- tail, Mr, Bate’s final idea of efficiency, It is built for a lifetime car. And seven of these cars have already averaged 175,000 miles each. All the larger Mitchell dealers now show this car with the exhibition bodies. Go see them before they are sold. MITCHELL MOTORS COMPANY, Inc., Racine, Wis., U. S. A. THE MITCHELL-SPRINGFIELD SEDAN — WINDOWS DOWN THE MITCHELL CABRIOLET comicbooks.com