Life, 1916-10-19 · page 41 of 42
Life — October 19, 1916 — page 41: what you’re looking at
What you’re looking at
This page is primarily **automobile advertising**, not political satire or comics. It advertises the 1917 Cole automobile, specifically the "Cole-Springfield Toursedan"—a convertible car with a removable roof that could function as either an open touring car or enclosed sedan. The advertisement emphasizes the vehicle's versatility for changing weather conditions and highlights its styling and comfort. The illustration shows well-dressed passengers using the car in front of a classical mansion, appealing to affluent buyers. Prices range from $1,595 to $2,195 (substantial sums in 1917). The Cole Motor Car Company, based in Indianapolis, Indiana, is promoting what appears to be a genuine technological feature of their vehicle—the ability to convert between open and closed configurations without stopping to adjust windows manually. There is no political cartoon or satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Touring Car—Sedan—Both The Cole-Springfield Toursedan—an open and a closed car in one—is equally well suited to the balmy sunshine and the nipping s of Autumn. Without even alighting you can make your open car a Sedan or vice versa, weather demands, with no more trouble than adjusting the windows in your home. And the body, either open or enclosed, has a dis- tinguishing snap and style to it—a coziness and ex- treme utility found in no other eight as big and roomy as the Cole. Such a body mounted on the famous seventy horsepower Cole Eight chassis is supreme—an unbeat- able combination, Any Cole dealer will gladly demonstrate. Four Passenger Cole-Springf . $2195 Seven Passenger Cole-Springfi . $2195 7 Passenger Cole Touring Car a ‘ . $1595, 4 Passenger Cole Tuxedo Roadster . . $1595 All paces f.0. b. Factory Cole Motor Car Company Indianapolis, Ind. comicbooks.com