Life, 1916-10-19 · page 40 of 42
Life — October 19, 1916 — page 40: what you’re looking at
What you’re looking at
This page mixes advertisements with literary content and one small political cartoon. The main cartoon (bottom center) shows an "Evil Genius" offering Mother Hubbard a choice between "the gift of poetry—or chronic indigestion?" It's a gentle jab at Life magazine itself: the joke is that readers forgot to subscribe to Life in advance, so Mother Hubbard can't get her copy. The cartoon humorously presents this subscription failure as a demonic curse. The page otherwise features ads for Cat's Paw rubber heels, Bell-Ans indigestion remedy, and a prefabricated garage. Literary content discusses a Swedish author's novel about peasant life and a nurse's wartime observations. The cartoon's satire is self-promotional rather than political—Life is joking about its own circulation while advertising subscription reliability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“EEEE™ CUSHION RUBBER HEELS IE PRL ES Men of affairs were the first to use these rubber heels for they applied the same principles they used in business—the elimination of use- less jars—in the search for efficien- cy. There is not only efficiency, but comfort, safety and economy in Cat's Paw Cushion Rubber Heels—they wear longer than the ordinary kind—have no holes to fill up with mud and dirt—and the Foster Friction Plug grips and holds any kind of surface, prevent- ing slipping. Cat's Paw heels are the most popular and most widely used rubber heels made—ask for them by name. They cost no more than the ordinary kind. $0:.— Black, White or Tan For Mem, Wonen & Children Foster Rubber Co. 105 Federal Street - - Boston, Mass. Originators and Pateutees of the Foster Friction Plug which prevents slipping. — —_ ' author has been a nurse in a French field hospital, and for months has watched the stream of human wreckage that flowed through the wards, and has studied the effects of war upon'the indi- vidual patients. And here she has grouped a series of gruesome character sketches and realistic type portraits in such a way as to illustrate and back up her belief that by examining the souls that boil up in the backwash of war we can gauge the progress of humanity to- ward the possibility of enduring peace. It will be a long time coming if she is right. A ’ story by the Swedish acade- mician, Sclma Lagerlof, author of “ Jerusalem,” has just appeared in Eng- lish, and is called “The Emperor of Portugalia” (Doubleday, Page, $1.50). It is the tale of a peasant, distracted by the ruin of an only daughter and by her subsequent and continued neglect, who manages to protect his soul’s sanity by the progressively ridiculous make-believe of a deranged mind. Like “ Jerusalem,” it is written with a lustral and limpic simpleness, not only of style but of out- look. Like it, too, it accepts as of equal and everyday naturalness the material facts and the mystic semblances of life, as lived by the Swedish rustics. And while it deals with an humbler, because more individual, drama, it none the less touches the hidden springs of our uni- versal kinship. J.B. Kerfoot, O'” Mother Hubbard Went to the cupboard To get her copy of Lire. But when she got there she remem- bered she had forgotten to order Lirr. in advance from her nwsdealer, so, al- though she was a refined person, Mother Hubbard was tempted to swear. Evil Genius: Let ME SEE—WHAT'LL 1 bo TO YOU? SHALL IT BE THE GIFT oF POETRY—OR CHRONIC INDIGESTION ? PETER J. CAREY, PRI proves it. Cook's knows no other duly than to please BELL-ANS Absolutely Removes Indigestion. One package 25c at all druggists. 10 2 13 “Steeleote” EAards ready- onus garage, $09.00 completa, Pace Rey prce reprcts Porable, Quiealy ect op. Ail sizico snd elses of enrages and portable builtlogs Seat postal tor Biuatrated catalog. ‘The Edwards Mtz. Co. . 80-980 Keetaten Ave Claclacath 0.