Life, 1916-10-19 · page 34 of 42
Life — October 19, 1916 — page 34: what you’re looking at
What you’re looking at
This page is predominantly **advertising** with satirical content interspersed. The main advertisement promotes **Rinex Soles**, a new synthetic shoe sole material made by the United States Rubber Company—claiming superiority over rubber or leather for durability and comfort. The satire appears in "**When Our Children Organize**," which mocks a children's organization called "The Society for Stimulating the American Mother's Interest in Her Children." The piece ridicules mothers' neglect of their children by having a young girl formally present the group's platform, which ironically supports modern causes (suffrage, socialism, birth-control) while complaining mothers ignore their kids. The joke is the contradiction: the group claims to be progressive yet exists solely to demand parental attention. The final satirical item, "**Jack and Jill**," jokes that a newsdealer couldn't fulfill a newspaper order—a lighthearted jab at poor service. Other advertisements include Herbert Tareyton cigarettes and Sir Gilbert Parker's novel *The World for Sale*.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rinex Soles ERE are soles for active men and women; for romping, shoe-scuffing chil- dren—soles that will last and last and last. Rinex is a new material, scientifically made for the express purpose of shoe- soles, Rinex soles are tonic to tired feet. They give buoyancy to the step, and add life to both shoe and shod. Rinex soles are water- proof, flexible and have plenty of spring to them. Yet they are not rubber. In fact, they differ radically from either rubber or leather. Tell your shoe dealer you want Rinexed shoes. Tell him you must have them—and, if he hasn’t got them right now, to be sure to have them for your next purchase. And get them for the entire family. Made in black, white and tan by the world’s largest rubber manu- facturer, Remember, “pe Rinex.” United States Rubber Company Sole and Heel Department 1790 Broadway, New York City 60 High Street, Boston, Mass. London Cigarettes Herbert Ta Lagaent Srnau ‘Mixture % Poundgot pak uest Falk Tobacco Co. saWesrdse St New When Our Children Organize HE room was full of little girls. One rose and addressed the meet- iore we ask for membership she said, in a clear, childish I want it understood that this The Society for Stimulating the American Mother's Interest in Her Children—is founded upon a desire to improve our country by: improving its home life. Our opponents will say that, because we work in the hope that our mothers will spend more time with us, we are opposed to up-to-date move- ments, that we are conservative and old-fashioned. Weare not. We believe in suffrage, in socialism, and even birth-control. But we stand for an ef- ficient distribution of time, and we claim we do not get our share. The society does not contemplate publish- ing’ a list of its members at present We are going to work quietly. Weare planning no campaign as yet, although 1. W. W. methods may be necessary eventually, At first we are simply go- ing to try to attract the attention of our mothers, Let our slogan be, ‘ Make the nursery attractive and your mother will come to it!” “T take pleasure in introducing the next speaker, Miss Alice Jones, who can speak with authority, for her mother sees her so infrequently that her daughter’s age to the census and her own friends. I might add this, although it is confi- dential, that Miss Jones has had to H) Pailad deal with the Divorce Problem. Miss Makers Jones—” she misst Geo | Is and Jill Went up the hill to get their father's copy of Lire, but the newsdealer told them their father had neglected to order the paper in ad- vance, and the supply was sold out. Wasn't that too bad! app that supy is o kind in tl GILBERT PARKER’S THE WORLD FOR SALE A Romance of Northwestern Canada