Life, 1916-10-12 · page 30 of 44
Life — October 12, 1916 — page 30: what you’re looking at
What you’re looking at
This is primarily an **advertising and humor page** from Life magazine, circa early 1900s. The content consists mostly of commercial advertisements interspersed with brief satirical jokes and observations. The main cartoon depicts **"How Present-Day Parents Keep the Hat-Rack Filled,"** illustrating a social concern: parents struggle to keep children entertained at home against competing outside attractions. The solution advertised is a Brunswick billiard table, positioned as a "home magnet" to retain family interest. The scattered jokes mock contemporary social conventions: a child's boldness in kissing royalty, a servant girl's sass toward a grocer's boy, an artist's complaint about paint supplies, and a dressmaker's dismissal of dress reform—insisting the wearer must alter herself to fit the garment, not vice versa. The "Egyptian Deities" cigarette ad and other product placements reflect period marketing. The page reflects early-20th-century anxieties about **leisure, parental authority, and social hierarchy**, though presented through light humor rather than serious satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EGYPTIAN DEITIES “The Utmost in Ci Than End or Comm Tue Bpleleurcieinamd and education inwa PREFER Deitus any othercigartte ¢ 25° 4 Hn sgyros » of the Leghest Goode Turkish sn the Birks Looking Far Ahead One of the diminutive flower maidens glish flower fete attended by the cen Mother was both pretty p, and when Her Majesty stopped to smile down upon her she put up her mouth for a kiss, which she reecived Molly!” gasped the horrified mother. “How could you do it?” M ca fou: she said. 10 tell to my gran’children.” —Ladies’ Home wee sound reason, “I “it “nd be interesting Journal, Mrs. morning, 2 said “Was the grocer's boy orning when you Rogers, dent to you again this ‘phoned the order in?” “He was that,” complained Nora," but I fixed him this time I sez: ‘Who in blazes do you think you're talkin’ This is Mrs. Rogers.’"—Harper's. Myerie: Why don’t you paint the sky blue? Mary: ‘Cos I've only got Prussian nd I'm not going to use that till ireauient over —London Opinion Water Street, New York P ADOT NETS ACE MEI A SO CERR-SARC A i 1 ERS IE How ‘Present: ‘Day Parents Keep the Hat- Rack Filled -se are times when the Home attractions must win against a host of outside allurements, Yet Carom and Pocket Buble cuvette eons alee You should ‘send for our free color-book and learn the lifetime charm of playing billiards; learn the delight of parents, boys and girls. Fea Monthly $5 Brings a BRUNSWICK OME ae TABLE fz: ten your owa leisure bours and bring you perirct esIth The Brunswick-Balke-Collender Co. Dept. 37E, 623-633 S. Wabash Ave., Chicage Send free, your evlor-photo book “Billiards—The Home Magnet” and tell about your home trial offer | | (ss) | CNM A Sa SECT aitersentertain tiene Let lant nigh SE NADA rds—The Home Magnet." Supon at once. if ck : Ww . i The Brunswick-Balke-Collender Company Dept. 37E, 623-633 S. Wabash A: prith Tree samples of tase ds are, Moore Glass Push-Pins | Posheless Hangers, and other Push devices, to help you beautify your home. ‘They will not mar the finest surface, Glass Heads, Stee! Points. | | 10+ pkts jagers—4 sizes Everywhere, ‘Aine Twist, for heavy pictures.) or by mail MOORE PUSH-PIN CO., Dept. 32, Philadelphia FOR OF BRAINS 2 CIGARS -MADE aT KEY WEST— The Last Word in Dress Reform Vill you alter this gown to fit me?” asked the young lady of her dressmaker. The couturiére raised her hands in pious horror. “Certainly not, niademoiselle, certain- ly not,” she answered. “Why, that isn’t done any more. You must be altered, to fit the gown.”—Ladies' Home Journal, Doctor (absently): bo. You LEAVE ANY FAMILY?