Life — October 12, 1916 — page 29: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

from book lied fro addressed n of unso Springfield Type Touring Sedan The Superb Mitchell Limousine 26 EXTRA FEATURES 73 NEW CONCEPTIONS MID-YEAR MODEL 20% EXTRA VALUE DUE TO FACTORY EFFICIENCY 500 Exhibition Cars Advance Designs in Bodies, for the January Shows The Mitchell designers — under John W. Bate—have just completed five types of enclosed bodies for ex- hibit at next year’s Shows. They are built to make Mitchell bodies — like the Mitchelt chassis — studies in efficiency. We are building only 500 of these luxury cars. The trebled demand for Mitchell open cars prohibits building more. We wish to scatter th 500 all over America—a few in each locality. And in the hands of people who delight in extra-luxurious cars. All Ideas Combined Mr. Bate has applied to these body designs the same genius he applied to our chas: First, he had his experts and artists examine 257 this-year models—all the finest cars produced in Europe and America. So they started with the best that had been done, and added all they could. Thus you will find here, combined in one car, about all the existing at- tractions. All the dainty touches, all the new ideas. And you will find in each at least a score of appeals which no other one car embod That's Mr. Bate’s idea of efficiency. All the Favorite Types You will find in this line all the favorite types. And in each you will find the model of that type—an ad- vanced conception. Two are all-weather models, which with thousands are displacing Tour- ing Cars and Roadsters: One is the Springfield type—a Touring Sedan whose windows drop. In any weather, any season, this is a perfect car—a Touring Car combined with a 7-passenger Sedan, appointed like a Limousine. One is the Cabriolet, whose win- dows drop and whose top falls back. 1325 F. 0. b. Racine For 5-Passenger Touring Car or 3-Passenger Roadster 7-Passenger Touring Car $35 Extra. Equipped with Demountable Top Only, $300 Extra Touring Sedan, $1985 Cabriolet, $1775, High-speed, econ Six—48 horsepower: 127-inch wheelbase. E. ment includes 26 extra features—one a power tire pump. Limousine, $2680 Coupe, "$1850 This is both a Coupe and a Roadster. We have also a demountable top. In the Mitchell Limousine and the Mitchell Coupe you will see the queen- cars of those types. They give a new meaning to luxury. Go see these models at your Mitchell showroom before the local allotment is sold. The Bate-Built Chassis These bodies come mounted on a Mitchell chassis, in which John W. Bate has made 700 improvements. It is now the last word in efficiency. Every part has at least 50 per cent over-strength. All major strains are met with Chrome-Vanadium - steel All vital parts are over: And 440 parts are either drop-forged or steel- stamped. It is built in a factory which Mr. Bate designed and equipped. A model plant, where factory costs have been cut in two. You will find in this car at least 20 per cent extra value, due to these factory sav- ings. You will find 26 features which most cars omit. You will find a car which, in every de- tail, is built for a lifetime car. Go see this car with these new smart bodies. It will give you new respect for John W. Bate, and the methods he applies to car building. MITCHELL MOTORS COMPANY, Inc., Racine, Wis., U. S. / comicbooks.com