Life — October 5, 1916 — page 3: what you’re looking at

What you’re looking at

# Page 561 Analysis This page consists primarily of **three advertisements** with one cartoon editorial illustration. The main cartoon (bottom left) shows an anthropomorphic animal at a desk surrounded by bottles, captioned "OH! DEAR! I'M GETTING AN AWFUL LOT OF WRINKLES. I WONDER IF PUTTY WOULD DO ANY GOOD." This appears to be **satirizing concerns about aging and cosmetic remedies**, possibly mocking vanity culture or questionable anti-aging products popular in the era. The advertisements promote **Club Cocktails** (G.F. Heublein & Brother), **Perrier sparkling water**, and a **LIFE magazine binder** for preserving annual copies. The cartoon's humor relies on the absurdist image of the animal considering putty as a wrinkle treatment—a comment on both vanity and the sometimes dubious "solutions" marketed to address aging concerns.