Life, 1916-10-05 · page 3 of 42
Life — October 5, 1916 — page 3: what you’re looking at
What you’re looking at
This page consists primarily of **three advertisements** with one cartoon editorial illustration. The main cartoon (bottom left) shows an anthropomorphic animal at a desk surrounded by bottles, captioned "OH! DEAR! I'M GETTING AN AWFUL LOT OF WRINKLES. I WONDER IF PUTTY WOULD DO ANY GOOD." This appears to be **satirizing concerns about aging and cosmetic remedies**, possibly mocking vanity culture or questionable anti-aging products popular in the era. The advertisements promote **Club Cocktails** (G.F. Heublein & Brother), **Perrier sparkling water**, and a **LIFE magazine binder** for preserving annual copies. The cartoon's humor relies on the absurdist image of the animal considering putty as a wrinkle treatment—a comment on both vanity and the sometimes dubious "solutions" marketed to address aging concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2 Mat Btu st, Can RENCH NATURA} SPARKLING TABLE WATER | MONG the things which Nature perfects £% N°; matter how good the whiskey—or the and Man cannot “improve,” such as the “ gin or Vermouth—you put in your cock- 1 tnbow, th f flowers, or the laugh tail, the result is disastrous to pride and palate Tambaw, Mie perfume ol owers, or the Jaugnter —if they are proportioned by guess-work. 5 of a child, we place the sparkling Perrier Water. Club Cocktails owe their smoothness and delicious favor The inimitable brilliance and quality of Perrier toexact and accurate mixing—and to their ageing before F } v7 botling. "A good cockiall if made-to-meanure, net made }|& aie! entirely eatural : | There is no saltiness in Perrier, the great reason why it by guess-work. Alll the popular kinds—at your dealer's combines so perfectly with Wines and Spirits. G. F. HEUBLEIN & BROTHER | Obtainable at all high-class Hotels, New York Hartford London and Grocers. Pernier, Lro. SIS Longacre Bldg. Cor ‘Broadway & 424 St.. New York. Restaurants Bubdlin = has never been able to supply its readers with an entirely satisfactory binder for the convenient and safe preser- vation of the copies of the journal. The new invention expands or contracts at will, and makes a convenient volume to handle as well as being very simple in operation, It is handsomely made, the outside being black Art Buckram with cover design in gilt, and is made to hold a full year's copics of LIFE. Sent free to any address in the United States on receipt of $1.50 sellin LIFE PUBLISHING COMPANY “oH! pear! I'M GETTING AN AWFUL LOT OF WRINKLES, 17 West Thirty-first Street New Mork City 1 WONDER IF PUTTY WOULD DO ANY GooD.” comicbooks.com