Life, 1916-09-28 · page 8 of 41
Life — September 28, 1916 — page 8: what you’re looking at
What you’re looking at
This is an **advertisement**, not satire or political content. The Winton Company (an early automobile manufacturer based in Cleveland) is marketing closed-car automobiles for winter driving. The ad's pitch centers on **social status**: closed cars have become a "social necessity" that identify people "whose presence is in demand." The illustration shows a well-dressed group traveling together in comfort—the appeal being freedom from harsh winter weather and conspicuous display of wealth and taste. The headline "More of Your Friends" emphasizes that closed cars are becoming standard among the affluent. The ad stresses customization and quality as markers of individual distinction. Prices started at $2,800 (substantial in the 1920s). This reflects early automotive marketing emphasizing luxury, social position, and protection from the elements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
524 WINTON M YOUR FRIE will go and come in their private closed cars this winter than ever before. And they will enjoy a delightful freedom of activity and a fine sense of well-being—no matter how severe the cold or the storm Closed Car Prices range as low as $2800. We are at your service. he closed car has no substitute. Limousines, sedans, coupes, and coupelets have become essential to uncramped living. They are she social necessity. They identify the men and women whose presence is in demand. Closed cars are con- spicuous, even in thick traffic, and the superiority of high-quality cars is evident at sight. The real is unmistakable. This is espe- cially true because the finest of closed cars—in body types, color harmonies, finishing fabrics, and appointments—are never common- place, but are invariably planned to the taste of the individual owner. Your thorobred. car is obviously your own personal possession. A closed car of unfailing charm, designed precisely to your wishes, can be at your command this winter; you have only to say the word and our artists will create your ideal. But we urge that you telephone or drop us a line today, for fine creations require painstaking work, and cannot be rushed. The Winton Company 92 Berea Road, Cleveland coe NEE RRA BAS DOSE ara 8 aa kde as eae EOE Tei