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Life, 1916-09-21 · page 6 of 44

Life — September 21, 1916 — page 6: what you’re looking at

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Life — September 21, 1916 — page 6: Life, 1916-09-21

What you’re looking at

This page is primarily **advertising and promotional content** rather than political satire. The dominant feature is a Hupmobile automobile advertisement claiming that 24 2/10 percent of buyers won't pay higher prices, emphasizing the car's value and service efficiency. The small illustrated cartoon titled "The First Saturday Night" (bottom left) appears to depict a couple in a romantic outdoor setting, likely humorous commentary on courtship or dating—common satirical subjects for Life magazine. The right side includes unrelated content: a piece on "Divorce and the Clergy" discussing Protestant attitudes toward divorce, and a dialog titled "Her Point of View" about marital tension. A Detroit Springs advertisement also appears. **Overall:** This is a typical early-20th-century magazine layout mixing advertising with light social commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

eA 24%.% Won Away From A Higher Price Owners Who Will Have No Other Car 11,000 Owners Rate Hupmobile Efficiency ERE is a startling glimpse of what is going on below the surface in automobile buying. Our service system statistics show that 24 2/10 per cent of Hupmo- bile sales are made to men and women who have used higher priced cars, We knew we were winning away great numbers who had previous- ly paid more. We have known it for years. The Hupmobile has always held its sales on a qual- ity basis. But these statistics were a gratify- “ing surprise even to us. Consider what they mean. The multi-cylinder car has never presented its claims more aggres- sively than it is presenting them now. The Hupmobile stands out dis- tinctly as an exponent of the old- er, simple, four-cylinder principle. Its market goes on steadily grow- ing, and 24 2/10 per cent of that market is coming to us from the field of higher price. We know also that 50 8/10 per cent of Hupmobile owners will have no other car. Butwe know, in addition, something still more important to you. We know exactly what 11,000 owners think of every phase of Hupmobile construction. We know what they think of its lugging power, its nimbleness, its fle: ty, get-away, its high- gear work. And these 11,000 opinions, tab- ulated and reduced to a percent- age basis, register a rating of 99% for all-around Hupmobile effi- ciency. No such thing as this has ever been made possible by any other car. It is clinching, convincing and conclusive. It proves that Hupmobile owners know that the Hupmobile daily outdoes cars that have more cylinders, or cost more money. And they know they in the Hupmobile se: Bey O75 % 99% ——— expert inspection, adjustment and care each month for eight months,by trained Hupmobile ex- perts at Hupmobile service sta- tions. A service they pay for with coupons which we supply free of cos Hupp Motor Car Corporation Detroit, Michigan The Mark of Superior Mo ter Car 8 Standard Hupmobile Performance GOES to a speed of 25 an ho rom a stand, seconds, Throttles to a man's walking ace, on hii without buck- ing oF Picks up, without gear change, instantly and smoothly. Climbs the average low-gear hill, on high gear. Pulls through sand and mud, on high gea: Develops great pulling power on high &« jers a minimum of vibra- tion, at any speed, on any gear. $1088 $1340 Divorce and the Clergy HE hysterical attitude of some of our dearly beloved brethren of the Prot- estant clergy, as they contemplate the use, in fashionable circles, of’the aid of the divorce court to obtain relief from marital infelicity, is not altogether without its inconsiderate and ungrateful side. Those among them who delve in his- torical research may be inclined to cool the ardor of condemnation as they reflect that it was owing to the desire to be rid of a wife that Henry the Eighth estab lished the right of divorce in England at the same time that he established the Protestant religion as the national Eng- lish faith. Without the prompting of his desire for divorce it is reasonable to hold that there would be no Established Church and that the English nation would to-day be crossing itself and tell- ing its beads, and that the United States would be sending to Rome to have its thinking done. Our dear Episcopal brethren may well be excused if sometimes, in the privacy of the chamber, with upturned eyes and fervid voice they let a prayer of thanks giving ascend for that royal divorce of some four hundred’ years ago, seeing that their very. existence as an order is but a consequence of its demand, A good tree bringeth forth good fruit. Fabius. Her Point of View HE: John, Haven't you fixed the car yet? Jouy (underneath): What do you think? And what’ the deuce is your hurry? Sur: Well, perhaps you don’t realize how uncomfortable Tam sitting up here in the sun. DETIROUI SPIRINGS SELF LUBRICATING Same Old Poem Sane old pumpkins, same old plums ; Same styles in chrysanthemums are an integral part of your car: De- signed especially. £ No stock springs Same old hunters, same old quail ; Same old brown October ale. Same old football, same old haze: Same old short-length remnant days. Same old red leaves in the mall Same old chestnuts; same old THE FIRSTSSATURKDAY NIGHT fall. PRODUCTS CO. Detront Michigan Wm, S. Adkins.