Life — September 21, 1916 — page 5: what you’re looking at

What you’re looking at

# Gordon's Dry Gin Advertisement This is a **full-page advertisement**, not political satire. The image shows a bottle of Gordon's Dry Gin prominently displayed amid ocean waves and sailing vessels, titled "ALL FAVORITES." The ad uses a nautical theme—sailboats racing and turbulent seas—to associate the gin brand with adventure, sophistication, and maritime tradition. The bottle's label is clearly legible, showing it's "bottled in New York" by "The Gordon's Dry Gin Co Ltd." This appears from the early-to-mid 20th century, before alcohol advertising restrictions. The "favorites" headline suggests the gin was popular among consumers. The dramatic maritime imagery was typical advertising strategy for spirits, evoking elegance and worldliness.