Life, 1916-09-21 · page 36 of 44
Life — September 21, 1916 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising** with one brief editorial anecdote. The main content includes: **"The Latest Books"** — A short humorous story about a publisher's scout searching for an unknown author who turns out to be a ship's engineer. The payoff: the engineer's old friend Jim Jimson knew him all along but never mentioned it. This is a light anecdote about chance encounters and publishing, not satire. **The advertisements** dominate the page: - **Rigaud perfume** — Playfully references Alexander the Great and Roxana, comparing ancient seduction via exotic scents to modern perfume's simplified approach - **Club Cocktails** — Promotes ready-made cocktails for home entertaining - **Crème Yvette** — A violet-flavored liqueur marketed as a dessert ingredient for sophisticated hostesses The small joke at bottom mocks husbands who expect wives to balance magazine-cover looks with cookbook-quality housework—social commentary on unrealistic domestic expectations. Overall, this reflects 1920s consumer culture and gender expectations rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
as 6) ALEXANDER, it was, who sighing for other worlds to conquer, suc- cumbed to the charms of a woman— Roxana, while the Bulbuls sobbed their plaintive notes ‘neath the star dust of a blue-black Persian night. With Tartar musk, civet, sandal, ambergris, jasmine, and rose, Roxana emphasized her personality. How much simpler her task would have been had she the opportunity to use ‘Rigaud’ Mary Garden Perfume Rigaud has simplified the task for the woman of today in presenting Mary Garden Perfume, Toilet Water, Sachet, Talcum and Face Powders, Rouge (Wanity Case), Massage, Cold and Grease- less Creams, Soap and Breath Tablets, RIGAUD—Paris & New York —The only odor true to the Leas a Rgasd Pie tomer Front Cover and Last Page Sretta: Did he marry a girl like a magazine cover? Betta: Yes, and then expected her to work like a cook book.—Tit-Bits. HAT he was the husband of seven hundred wives may cause some persons to doubt that Solomon was really the wisest man. But he kept them happy by never failing to Yive his newsdealer an advance order for seven hundred copies of Lire weekly. The Latest Books OME time ago a smallish firm of wide-awake publishers in England issued a book by an unknown writer. The “look-out” man of an American publishing firm saw it, read it, fell in love with it, secured the American rights in it, began wondering what else the author had written, set about trying to get in touch with him, and—ran into dif- ficulties. It seemed he was a ship's engi- neer, afloat on the seven seas. It de- veloped that he'd been writing for years, but had failed to find a backer. Letters to him, addressed through his publishers, his ship's owners and to likely ports of call,all went unanswered. The “look-out” man kept at it. The sailor man lay low. Finally a reply arrived. The engineer, it appeared, didn't think much of publish- ers. If this one wanted to know any- thing about him he could ask his old friend Jim Jimson of Podunk, New Jersey. OW the look-out man had a chum whose name was Jim Jimson, who lived in Podunk, and who Iunched with him every Tuesday in New York. The letter arrived on a Monday. “Sure!” said Jimson, “McFee is a crony of “Then why,” said the look-out did you never tell me about Tell you?” said Jimson. “I've talked him to you for years.” “Do you mean to say he’s the ‘Mac’ you're al- ways yarning about?” said the look-out man, “Who else?” said Jimson. “ And what's more, if it interests you, I've a are good—but draw the line at home made wine and: home mixed cock- tails. Have a bottle of Club Cockiails on the ice, so you need not dilute the flavor by shaking. Your guests will find the Club Cock- tail flavor in harmony with the other perfect- ed details of your hos- pitality. G. F. HEUBLEIN & BRO. Hartford New York London Importers of the Famous BRAND'S A-1 SAUCE “Splendid! It is delicious!” It is Créme Yvette—the smart dessert that charms one with its delicate violet taste— another, with its soft violet colour—and another with its refreshing goodness. CREME YVETTE . ( Pronounced E-vet ) “For Smart Desserts Madame may serve a Creme Yvette Charlotte, Ice, Jelly, Sorbet, Parfait or Sherbet. In any form, Créme Yvette desserts give a distinctive touch to the smartest luncheon or dinner. Créme Yvette (pronounced E.Vel) is sold at Pilots $1.50 per bottle, at fancy grocers and wine dealers. of signed recipes by well-known | @rouat pt uct Book New York sentfree. Write for it =e ow, {i 2 SHEFFIELD COMPANY Seventh Ave. and Fourteenth St, New York City THE TALE BEARER