Life, 1916-09-21 · page 3 of 44
Life — September 21, 1916 — page 3: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising** rather than satire or political commentary. The left side features a champagne advertisement for "Great Western Champagne" by Pleasant Valley Wine Company, emphasizing its Gold Medal awards at international expositions. The main narrative text, "The Supreme Test," appears to be a short story about a boy named Cecil who resists his father's pressure to view an expensive ($6,000) prize rooster, instead saving his modest earnings. The story illustrates a moral lesson about character and integrity. The central image shows what appears to be a pastoral or rural scene, though details are unclear in this reproduction. Below is a **Standard Oil Company advertisement** for "Nujol," a laxative product marketed for children's health, featuring the slogan "Do Yours Look Like These?"—promoting healthy, vigorous-looking children.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Matter, nad Great Western a Champagne “*Brat Special 1903”” Seedel Reserve” (absolutely beut) (very dry) “Extra Dry” (eediven) Produced by the old French slow method of fermentation in the bottle taking from six lo seven years of time. Great Western is the Only Foreign Expositions. Paris Exposition, 1900, France Paris Exposition, 1889, France ition, 1910, Belgium Vienna Exposition, 1873, Austria Bruxelles Exposition, 1897, Belgium Paris Exposition, 1867, France les i fa le Pleasant Valley Wine Company Rheims, N. Y. | Oldest and largest producers of Champagne in America The Supreme Test Cc IL, alighting from his two-thou- sand-five-hundred-dollar runabout, crossed the sidewalk and stood in front of the window where the wonderful roadster was on exhibition. He knew hy heart every detail of its perfect form. Had he not gazed at it daily for a week? He drew from his pocket the catalogue. “The finest roadster in the world. Six thousand dollars,” Cecil's father lived in the big corner house on the avenue. Cecil might have gone to him courageously and asked him for the money, but the boy was too proud for that. “No,” he muttered firmly to him- self, as he stood in front of the win- dow, “There is only one way. I must save and scrimp and deny myself everything.” He stealthily felt in his pocket for all the loose change that had accumu- lated there during the past few days. Alas! It was only a paltry five ndred dollars, But, then, it must never be forgotten that Cecil was only thirteen, and that, in the stress of the war, he had naturally had to endure his share of the national burden. eeeces From that moment, however, Cecil was a changed A new light had come into his eyes, a sense of some- thing he had never felt before. For weeks thereafter hz avoided his com- panions, his bills for gasoline ran down to almost nothing. His father and mother noticed his preoccupation, but wisely refrained from comment. American Champagne ever awarded a Gold Medal at ‘ustrated Booklet hampogne ts rade, rEiRFrEee 473 “Let him alone,” said papa, coming home one day from a ten-million-dollar directors’ meeting. “I have great hopes of Ceci ° father. It cost six thousand and 1 bought it with my own His mother's eyes filled with glad o © oe tears, Two months later the boy's father “How did you do it?” she cried. looked out of the window and saw “Oh, I denied myself. I saved and something standing in front of the scrimped and did everything.” house. It was unfamiliar. He sent His father laid a hand on the boy's word by the third assistant butler to curly head, as he gazed at his mother. the boy’s mother. They gazed at, it “And yet,” he whispered, “they say curiously, Then they sent for the boy. our American youth is degenerating. “Cecil,” said his father, not un- Character, character—that's what did kindly, “is that your car?” it.” T. L. M. DO YOURS LOOK LIKE THESE? Brown-faced, vigorous, healthy youngsters— sickness never troubles them, Do yours look like these? Or does constipation, the chief foe to a healthy childhood, handicap them and make them the prey of the many ills that less sturdy little folk are heir to? NUJOLis particularly valuable for relieving constipation in children, as well as in grown-ups because it doesn’t upset the stomach, cause diarrhoea or Tora a habit. It acts as a simple internal lubricant, encouraging and facilitating the natural activity of the bowels, Your druggist has NUJOL. Avoid substitutes and imita- tions, Sold in pint bottles only. Dept. 15 STANDARD OIL COMPAN (New Jersey) New Jersey Bayonne Send for booklet,"THE RATIONAL TREATMENT OF CONSTIPATION.” Write your name and address plainly below | i 2+ Address... ---City.... - State... J comicbooks.com