Life, 1916-09-21 · page 2 of 44
Life — September 21, 1916 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes the "New Willys-Knight Limousine" priced at $1950, manufactured by the Willys-Overland Company in Toledo, Ohio. The ad features an illustration of a woman and well-dressed men examining the vehicle, emphasizing three selling points: "Smarter — Easier Riding — Quieter." The text highlights the car's mechanical innovations, particularly its silent motor and superior engineering compared to competing limousines. There is no political cartoon or satire present. This is straightforward automotive marketing from what appears to be a 1920s-era Life magazine, leveraging the publication's high-end readership to sell luxury vehicles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Smarter — Easier Riding — Quieter Smarter than ever in its design, fin- ish “and appointments, the new Willys- Knight Limousine awaits your inspec- captivating style apne which no other 1 le tis ultra-lux pus iM its quietness, chanical noises of motors ars have been silenced as never before. And permanently silenced ! Important as quietness is in any ¢ ant in’ close tor ever designed and the on! motor which grows quicter with us Bur, “motor ever built. superior motor in any car, it is be- motor for : only which is free from those which closed bodies en easiest riding car you can tor defects —Overland dealers. it. gladly show and demonstrate The Wittye-Overia4 Company, Toledo, Ohio “Made in U. S. A. ne. will self, dow. must every