Life, 1916-09-07 · page 29 of 40
Life — September 7, 1916 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising content** disguised as editorial material—a common early 20th-century marketing practice. It promotes the "Swoboda System," a health and vitality method by Alois P. Swoboda. The small illustration of a slim female figure on the left demonstrates the promised physical transformation. The text claims Swoboda's system requires no drugs, exercise, dieting, or apparatus—just mental/physical "reconstruction" that supposedly produces extraordinary energy and health. **The satire/critique**: This represents the era's proliferation of dubious "miracle cure" systems that made grandiose claims without scientific evidence. The language ("marvelous discovery," "revolutionary," "almost invariably results") uses hyperbole typical of quack health promotions. The promise of dramatic results without effort appealed to readers seeking easy solutions. A coupon at bottom offers a free book, a classic direct-mail sales tactic. This reflects skepticism about such unfounded wellness claims that pervaded Life magazine's satirical approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How to be a Giant in Health «« Mind Unless your body, in every department, including the mind, is capable of withstanding abuse with- out distress, you have no real health, living, vital, and mental power. You have but negative health. You are well by mere accident. Real health and real success come only through the power to live and to succeed. The Swoboda character of health, vitality and energy will enable you to enjoy conditions that now distress you. A unique, new and wonderful discovery that furnishes the body and brain cells with a degree of energy that surpasses imagination. HERE is a new and wonderful system of reconstructing and re-creating the human organism—a system of mental and physical development that has already revolutionized the lives of men and women all over the country. It has brought them a new kind of health, strength, energy, confidence and success. It has given them such marvelous energy of mind and body that they enjoy a life so full, so intense, so thor- oughly worth while, that the old life to which they were accus- tomed seemed totally inferior in every respect. This new system, although it has already resulted in the complete recovery of thousands upon thousands of “extreme” cases, is just as valuable to people who are satisfied with their health. It gives them an entirely new idea of how truly healthy and happy a human being can be—how overflowing with energy, dash and life. And it is so thoroughly natural and simple that it accomplishes seemingly impossible results entirely without the use of drugs, medicines or dieting, with- out weights, exercises or apparatus, without violent forms of exercise, without massaging or electricity or cold baths or forced deep breathing—in fact, this system does its revolution- izing work without asking you to do anything you do not like, and neither does it ask you to give up what you do like. And so wonderful are its results that you begin to feel renewed after the first five minutes. How the Cells Govern Life The body is composed of billions of cells. When illness or any other unnatural condi= tion prevails, we must look to the cells for relief. When we The lack energy and power, when Swiboda’ we are listless, when we haven't 5 smashing, driving power back of System our thoughts and actions, when is as we must force ourselves to meet effective our daily business and _ social for obligations, when we are sick or ailing, or when, for any reason, we are not enjoying a fully healthy and happy life, it is for simply because certain cells are Men weak and inactive or totaliy Women as dead. And this is true of ninety people out of every hundred, even among those who think they are well but who are in reality missing half the pleasures of living. These facts and many others were discovered by Alois P. Swoboda and _re- sulted in his marvelous new system of cell-culture. Re-Creating Human Beings Swoboda has shown men and women in all parts of the world and in all walks of life, how to build a keener brain, a more superb, ener- getic body, stronger muscles, a more vigorous heart, a healthier stomach, more active bowels, a better liver and perfect kidneys. He has times without number shown how to overcome general debility, listlessness, lack of ambition; lack of vitality—how to revitalize, regenerate and restore every part of the body to its normal state—how to recuperate the vital forces,—creating a type of physical and mental super-efficiency that almost invariably results in greater material benefits than you ever before dreamed were possible to you. Swoboda is only one perfect example of the Swoboda system. He fairly radiates vitality, his whole being pulsating with unusual life and energy. And his mind is even more alert and active than his body; he is tireless. Visit him, talk with him and you are impressed with the fact that you are in the presence of a remarkable personality, a superior product of the Swoboda System of body and personality building. Swoboda embodies in his own super-developed mind and body—in his wonderful energy—the correctness of his theories and of the success of his methods. Swoboda numbers among his pupils judges, senators, congressmen, cabinet members, ambassadors, governors, physicians and ministers— working men as well as millionaires, A Startling Book—FREE No matter how well you feel, no matter how successful you are, Swoboda has written a wonderful book that you should read. book that shows how you can become ten times as healthy, ten times as full of energy and vitality, ten times as capable of enjoying life to the full as you've ever been before. Until you read this book and learn what Swoboda has done for others, you can never know the possibilities of life that you are missing. a Tear out the coupon on this page, write your name and address on it or write a letter or even a _/ postal card and mail to Alois P. Swoboda, 1968 Aeolian Bldg, New York. Even if you gain but one suggestion out of the 60 pages of Swoboda’s book, you will have been re- paid a thousandfold for having read it. By all means do not delay, do not say, “I'll do it later,” but send the coupon or a letter or postal now, while the matter is on / your mind. Remember the _/ ook is absolutely free— there is no charge .or obligation now or later. Write now. Please send me your free copyrighted book, “Conscious Evolution.” / State. - City teeeeeeees Mail to ALOIS P. SWOBODA 1968 Aeolian Bldg., New York City comicbooks.com