Life — August 24, 1916 — page 33: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

book: from ressed unso- 26 Extra Features 73 New Attractions 7 New-Type Bodies MID-YEAR MODEL $1325 f.0. b. Racine For Standard Models 127-inch Wheelbase Now 55,000 Friends Experts, the World Over, Own Bate-Built Cars Over 55,000 men are now driving Mitchells built under John W. Bate, the efficiency expert. Most of them, our dealers say, seem to know mechanics. Many are noted engineers. Every Mitchell dealer has a list of famous owners. This seems to be so the world over. Mitchell buyers are largely experts. Now we wish to argue that this engi- neers’ favorite is the car for laymen too. A Lifetime Car What these experts seek is a life- time car. And that is what you should seek. ive years have proved that this Light Six type is going to be the car of the future. Despite all innova- tions, it has constantly gained popu- larity. The great majority of the best engineers consider it the permanent standard. So men who buy this type today should buy their cars to keep. Most such men, when they know the facts, will choose a Bate-built car. The Bate Standards Mr. Bate’s standards, employed in the Mitchell, call for 50 per cent over- strength. He applies them to every part. And, by countless tests and inspections, he sees that we get them. There are 440 parts in the Mitchell which are cither drop-forged or steel- stamped. They are three times as strong as castings. All the main strains are met with Chrome-Vanadium steel. The steer- ing parts, driving parts, axles and gears are entirely of that steel. The Bate cantilever springs, used in the Mitchell, have a perfect record. Not one has ever broken. Think of that. As a result of those standards, Bate-Built Mitchell has run 2 miles. It’s a good car yet. averaged 164,372 miles each, or over 30 years of ordinary service. We Racine For 5-Passenger Touring Car or 3-Passenger Roadster 7-Passenger Touring Body $35 Extra High-speed economical Six—48 horsepower— 12T-inch wheell mmplete equipment, includ~ ing 26 extra features. Also Five Types of Closed Bodies. learn of one which has run 150,000 miles at a cost of $8.90 for repairs. Extras Without Cost You get these standards at the Mitchell price because of this wonderful factory It was built and equipped by Mr. Bate io produce this car at minimum cost, It has reduced our factory costs by 50 per cent You also get in the Mitchell 26 extra features, paid for hy factory ings. They will cost us this year over $2,000,000. ch is something you would miss. They all come in the Mitchell without extra price. Lavish Luxury You find it, the Mitchell every new touch, every new idea that is popula f Year Mitchell has 73 attracti which even our Show-time model lacked. It is the most complete car, the most up-to-date car you see. Mitchell bodies are finished in 22 coats. They are upholstered in French-finished leather. They have a light in the tonneau, a locked compartment for valuables—every dainty appointment known. The Mitchell is known as “The neers’ Car,” because of mechanical perfec- tions. But these facts, we argue, should appeal to every fine-car buyer. When one car offers so much extra value, it deserves to be your choice. MITCHELL. MOTORS COMPANY, INC. Successor to Mitchell-Lewis Motor Co. Racine, Wis., U.S. A. 8) comicbooks.com